A strategy for lessening US dependence on foreign oil Essay

One of the important problems faced by the United States of America, which is causing serious threat to its economy, is its growing dependence on imported oil. This oil forms more than 97% of the fuels used in America. Majority of Americans believe that this dependence is to be reduced. This is mainly because it is affecting national security by wasting billions of dollars in Persian Gulf. It is causing pollution and contributing a lot to global warming. An important strategy to cut this oil dependence is to switch over to Plug-in Hybrid Electric vehicles (Sandalow 8). The technology is quite feasible and at present there are vehicles that run on electric power on the roads of America. Electricity is cheap and is available in surplus in America. So this surplus energy could be effectively utilized by producing vehicles that run on this power. The problems with electric vehicle are that the battery is too heavy and it has to be recharged more than once in a long run. But now there are hybrid vehicles that can automatically switch over to gasoline, when the electric charge is reduced. Lithium and nickel could be used in the manufacture of such engines, which will reduce its weight to a great extent. It requires $5000 to $6000 to convert a vehicle to electric one. Government can provide this amount as tax benefits or subsidy to the users and can encourage them to do so. The cost from the part of the government will be high initially, but when compared to the savings it is going to make by reduction in oil consumption, these initial costs are too less. Such vehicles travel 3 to 4 miles in one KwH. This means that it is same as getting gasoline for 75 cents per gallon. Above all such vehicle causes no pollution at all and will make America, a paradise on earth. It is believed that by 2025 one third of the vehicles in America will be hybrids, that is 45 billion gallons on oil can be replaced. Thus it could be seen that America’s dependence on oil could be reduced very easily by switching over to hybrid electric vehicles. In this way a considerable amount of money could be saved and at the same time the earth could be protected from global warming. Work cited Sandalow, David. â€Å"Ending Oil Dependence :Protecting National Security, the Environment and the Economy† http://abcnews. go. com/images/Politics/PB_Energy_Sandalow. pdf. 2008 (accessed on 29 November 2008)

2013 to 2017 †China Market Soft Drink Manufacturing Research Report Essay

In China, soft drinks refer to those natural or artificial beverages with the alcohol content less than 0. 5% in the total volume. Small amount of alcohol may be contained in a soft drink, but such alcohol is the ethyl alcohol which is used in dissolving essences, flavorings and pigments, or the by-products of lactic acid beverages. With the rapid increase in Chinese people’s living standard and consumption capability, soft drink industry has entered the rapid growth era. Since soft drink products enjoy great popularity in China, the market demand is huge. Currently, there are various types of soft drinks sold in the market with many strong competitors. In 2012, the total output volume of China soft drinks is 130. 2401 million tons, increasing by 10. 73% YOY. From 2000 to 2012, the output volume of China soft drink industry increased by 7 times, with a CAGR of 20. 7%, which is far higher than the growth rate of GDP, presenting a well development competence. When the output volume increases, the varieties of China soft drinks also increase to provide more options for consumers. Among all varieties of soft drinks, carbonated beverages take up the largest proportion of China soft drink industry, while the proportion of natural mineral water in soft drink industry increases continuously. At present, carbonated beverages, bottled drinking water, fruit and vegetable drinks and tea drinks have become the four major categories of soft drinks in China. In 2012, the output volume of carbonated beverages was 13. 1129 million tons, decreasing by 18. 38% YOY. The output volume of fruit juices and vegetable juices was 22. 2917 million tons, increasing by 16. 09%. See more:Â  Social Satire in The Adventures of Huckleberry Finn Essay The output volume of bottled drinking water amounted to 55. 6278 million tons, up by 16. 16% YOY. And the output volume of other drinks reached 39. 2077 million tons, increasing by 13. 76% YOY. China soft drink market can be divided into several major market segments, including carbonated beverages, fruit and vegetable beverages, bottled drinking water, tea drinks, protein beverages and other drinks. For a long period, bottled drinking water and carbonated beverages have accounted for the largest proportion of the market, followed by protein beverages and fruit and vegetable beverages. Tea drinks have also increased their market share and created a huge consumption market. However, with the development of social economy, the improvement of people’s living standard and the formulation of healthy consumption concept, the competition structure of soft drink market will encounter a great change. Influenced by the emerging healthy consumption concept, it can be predicted that the proportion of carbonated beverages in the market will decline, while healthy beverages, such as tea drinks, protein beverages and fruit and vegetable juices, will become the mainstream of the market in the near future. However, consumers of carbonated beverages are mainly between 16 and 25 years old, mainly teenagers. They worship fashion instead of nutrition. Since such young consumer group is unlikely to diminish, there is a huge market demand for carbonated beverages. Therefore, it will take a long-term process to lower the carbonated beverage market. In recent years, functional drinks have become the highlight in China soft drink market. It indicates that China functional drink market has been established after a period of market development. At present, China functional drinks mainly include sport drinks (with Mizone and Gatorade as representatives), energy drinks (with Red Bull and Lipovitan as representatives), and vegetable protein drinks (with Jiaduobao and Wong Lo Kat as representatives). There is a huge market potential for China functional drinks. As a sun-rising industry in China, soft drink industry enjoys consumption per capita much lower than that of developed countries. Rural residents spend much less on soft drinks. Based on the huge domestic market, there is an enormous development space for China soft drink industry. With high degree of marketization, China soft drink industry has attracted many international drink magnates to establish their businesses in China, which will result in fierce market competition. Besides, confronted with the new situation, the competition of China soft drink industry has been transferred from product competition to industry chain competition. In this sense, the marketing model of soft drink enterprises has also been transferred from brand operation into channel model and structure and channel management. Channel resources, especially terminal resources have become the focus of competition. It is estimated by CRI that the output volume of China soft drinks will maintain a growth rate of over 8%, which will be higher than that of GDP. Through this report, the readers can acquire the following information: Supply and Demand Status of China Soft Drink Industry Operation Status of Sub-industries of China Soft Drink Industry Competition Status of China Soft Drink Industry Major Soft Drink Manufacturing Enterprises in China Influencing Factors and Development Trend of Soft Drink Industry Investment and Development Recommendations for Soft Drink Industry The Following Enterprises and People are proposed to purchase this report: Soft Drink Manufacturing Enterprises Upstream Soft Drink Enterprises, Such as Essence Manufacturing Enterprises, Pigment Manufacturing Enterprises, and Enterprises in Charge of Packing Soft Drink Distributing Enterprises Investors and Research Institutes Concerned About Soft Drink Industry Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase.php? name=102526 Table Of Content 1 Overview on China Soft Drink Manufacturing Industry, 2012 1. 1 Definition and Category 1. 1. 1 Definition 1. 1. 2 Industry Chain of Soft Drink Manufacturing Industry 1. 2 Major Products 1. 3 Role of Soft Drink Manufacturing Industry in China Economy 2 Development Environment of China Soft Drink Manufacturing Industry, 2012-2013 2. 1 Economic Environment 2. 1. 1 China Economy 2. 1. 2 Global Economy 2. 2 Policy Environment 2. 1. 1 Analysis on Policies 2. 1. 2 Policy Trend 3 Operation Status of China Soft Drink Manufacturing Industry, 2008-2012 3. 1 Current Status 3. 1. 1 Total Output Value 3. 1. 2 Output Volume 3. 1. 3 Fixed Asset Investment 3. 1. 4 Industry Scale 3. 1. 5 Operation Status 3. 1. 6 Financial Index 3. 2 Regional Distribution 3. 2. 1 Scale Distribution 3. 2. 2 Profit Distribution 3. 2. 3 Guangdong 3. 2. 4 Henan 3. 2. 5 Jiangsu 3. 2. 6 Zhejiang 3. 2. 7 Shandong 4 Competition Status of China Soft Drink Manufacturing Industry, 2012 4. 1 Barriers to Entry and Exit 4. 2 Competition Structure 4. 2. 1 Bargain Ability of Upstream Suppliers 4. 2. 2 Competition Among Existing Enterprises 4. 2. 3 Bargain Ability of Downstream Clients 4. 2. 4 Threats of New Entrants 4. 2. 5 Threats of Substitutes 4. 3 Development Features 4. 3. 1 Mergers and Acquisitions by Foreign Capital 4. 3. 2 Preference for Brand Consumption 4. 3. 3 Product Competition Transferring to Industrial Chain Competition 4. 3. 4 Rich Product Varieties 4. 5 Operation Models 4. 5. 1 Business Model 4. 5. 2 Profit Mode 5 Industry Chain of China Soft Drink Manufacturing Industry, 2012-2013 5. 1 Upstream Industries 5. 1. 1 Fruit Industry 5. 1. 2 Vegetable Industry 5. 1. 3 Sugar Industry 5. 1. 4 Package Industry 5. 1. 5 Influences of Upstream Industries on Soft Drink Manufacturing Industry 5. 2 Downstream 5. 2. 1 Resident Incomes 5. 2. 2 Resident Consumption Expenditures 5. 2. 3 Influences of Downstream Industries on Soft Drink Manufacturing Industry 6 Sub-industries of China Soft Drink Manufacturing Industry, 2008-2017 6. 1 Carbonated Beverage Industry 6. 1. 1 Operation Status 6. 1. 2 Regional Distribution 6. 1. 3 Development Trend 6. 2 Bottled Drinking Water Industry 6. 2. 1 Operation Status 6. 2. 2 Regional Distribution 6. 2. 3 Development Trend 6. 3 Fruit & Vegetable Juice Industry and Fruit & Vegetable Drink Industry 6. 3. 1 Industry Overview 6. 3. 2 Regional Distribution 6. 3. 3 Development Trend 6. 4 Milk Beverage Industry and Vegetable Protein Drink Industry 6. 5 Solid Drink Industry 6. 6 Tea Drink Industry and Other Soft Drink Industry 7 Major Soft Drink Manufacturing Enterprises in China, 2012 7. 1 Hangzhou Wahaha Group Co. , Ltd. 7. 2 Master Kong Drink Holdings Co. , Ltd. 7. 3 VV Group Co. , Ltd. 7. 4 Uni-president (China) Investment Co. , Ltd. 7. 5 Coca-Cola Bottle Manufacturing (Dongguan) Co. , Ltd. 7. 6 Xiamen Yinlu Foods Co. , Ltd. 7. 7 Red Bull Vitamin Drink Co. , Ltd. 7. 8 Jiangxi Runtian Beverage Co. , Ltd. 7. 9 Nongfu Spring Co. , Ltd. 7. 10 Beijing Huiyuan Food and Beverage Group Co. , Ltd. 7. 11 Coconut Palm Group Co. , Ltd. 7. 12 Jiaduobao Group 8 Forecasts on Investment and Development of China Soft Drink Manufacturing Industry, 2013-2017 8. 1 Influencing Factors on Development 8. 1. 1 China economy 8. 1. 2 Governmental Policy 8. 2 Forecast on Market Supply and Demand 8. 2. 1 Forecast on Supply 8. 2. 2 Forecast on Demand 8. 3 Forecast on Product Development Trend 8. 3. 1 Market Trend of Healthy Drinks 8. 3. 2 Compound Drinks 8. 3. 3 Functional Drinks 8. 4 Recommendations on Investment and Development 8. 4. 1 Investment Opportunities in Sub-industries 8. 4. 2 Regional Investment Opportunities List Of Charts Chart Category of Sub-industries of China Soft Drink Manufacturing Industry Chart Analysis on Major Products of China Soft Drink Manufacturing Industry Chart Related Policies of China Soft Drink Manufacturing Industry, 2012 Chart Total Output Value of China Soft Drink Manufacturing Industry, 2008-2012 Chart Total Output Volume of China Soft Drinks, 2008-2012. Chart Number of China Soft Drink Manufacturing Enterprises, 2008-2012 Chart Total Assets of China Soft Drink Manufacturing Industry, 2008-2012 Chart Scale of China Soft Drink Manufacturing Industry by Region Chart Analysis on Profits of China Soft Drink Manufacturing Industry by Region Chart Total Output Value of China Carbonated Beverage Industry, 2008-2012 Chart Output Volume of China Carbonated Beverages, 2008-2012 Chart Sales Revenue of China Tea Drinks and Other Soft Drink Manufacturing Industries, 2008-2012 Chart Forecast on China Soft Drink Output Volume, 2013-2017 Chart Forecast on China Soft Drink Sales Revenue, 2013-2017. Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase. php? name=102526. 2013 to 2017 – China Market Soft Drink Manufacturing Research Report Essay In China, soft drinks refer to those natural or artificial beverages with the alcohol content less than 0. 5% in the total volume. Small amount of alcohol may be contained in a soft drink, but such alcohol is the ethyl alcohol which is used in dissolving essences, flavorings and pigments, or the by-products of lactic acid beverages. With the rapid increase in Chinese people’s living standard and consumption capability, soft drink industry has entered the rapid growth era. Since soft drink products enjoy great popularity in China, the market demand is huge. Currently, there are various types of soft drinks sold in the market with many strong competitors. In 2012, the total output volume of China soft drinks is 130. 2401 million tons, increasing by 10. 73% YOY. From 2000 to 2012, the output volume of China soft drink industry increased by 7 times, with a CAGR of 20. 7%, which is far higher than the growth rate of GDP, presenting a well development competence. When the output volume increases, the varieties of China soft drinks also increase to provide more options for consumers. See more:Â  Masters of Satire: John Dryden and Jonathan Swift Essay Among all varieties of soft drinks, carbonated beverages take up the largest proportion of China soft drink industry, while the proportion of natural mineral water in soft drink industry increases continuously. At present, carbonated beverages, bottled drinking water, fruit and vegetable drinks and tea drinks have become the four major categories of soft drinks in China. In 2012, the output volume of carbonated beverages was 13. 1129 million tons, decreasing by 18. 38% YOY. The output volume of fruit juices and vegetable juices was 22. 2917 million tons, increasing by 16. 09%. The output volume of bottled drinking water amounted to 55. 6278 million tons, up by 16. 16% YOY. And the output volume of other drinks reached 39. 2077 million tons, increasing by 13. 76% YOY. China soft drink market can be divided into several major market segments, including carbonated beverages, fruit and vegetable beverages, bottled drinking water, tea drinks, protein beverages and other drinks. For a long period, bottled drinking water and carbonated beverages have accounted for the largest proportion of the market, followed by protein beverages and fruit and vegetable beverages. Tea drinks have also increased their market share and created a huge consumption market. However, with the development of social economy, the improvement of people’s living standard and the formulation of healthy consumption concept, the competition structure of soft drink market will encounter a great change. Influenced by the emerging healthy consumption concept, it can be predicted that the proportion of carbonated beverages in the market will decline, while healthy beverages, such as tea drinks, protein beverages and fruit and vegetable juices, will become the mainstream of the market in the near future. However, consumers of carbonated beverages are mainly between 16 and 25 years old, mainly teenagers. They worship fashion instead of nutrition. Since such young consumer group is unlikely to diminish, there is a huge market demand for carbonated beverages. Therefore, it will take a long-term process to lower the carbonated beverage market. In recent years, functional drinks have become the highlight in China soft drink market. It indicates that China functional drink market has been established after a period of market development. At present, China functional drinks mainly include sport drinks (with Mizone and Gatorade as representatives), energy drinks (with Red Bull and Lipovitan as representatives), and vegetable protein drinks (with Jiaduobao and Wong Lo Kat as representatives). There is a huge market potential for China functional drinks. As a sun-rising industry in China, soft drink industry enjoys consumption per capita much lower than that of developed countries. Rural residents spend much less on soft drinks. Based on the huge domestic market, there is an enormous development space for China soft drink industry. With high degree of marketization, China soft drink industry has attracted many international drink magnates to establish their businesses in China, which will result in fierce market competition. Besides, confronted with the new situation, the competition of China soft drink industry has been transferred from product competition to industry chain competition. In this sense, the marketing model of soft drink enterprises has also been transferred from brand operation into channel model and structure and channel management. Channel resources, especially terminal resources have become the focus of competition. It is estimated by CRI that the output volume of China soft drinks will maintain a growth rate of over 8%, which will be higher than that of GDP. Through this report, the readers can acquire the following information: Supply and Demand Status of China Soft Drink Industry Operation Status of Sub-industries of China Soft Drink Industry Competition Status of China Soft Drink Industry Major Soft Drink Manufacturing Enterprises in China Influencing Factors and Development Trend of Soft Drink Industry Investment and Development Recommendations for Soft Drink Industry The Following Enterprises and People are proposed to purchase this report: Soft Drink Manufacturing Enterprises Upstream Soft Drink Enterprises, Such as Essence Manufacturing Enterprises, Pigment Manufacturing Enterprises, and Enterprises in Charge of Packing Soft Drink Distributing Enterprises Investors and Research Institutes Concerned About Soft Drink Industry Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase. php? name=102526 Table Of Content 1 Overview on China Soft Drink Manufacturing Industry, 2012 1. 1 Definition and Category 1. 1. 1 Definition 1. 1. 2 Industry Chain of Soft Drink Manufacturing Industry 1. 2 Major Products 1. 3 Role of Soft Drink Manufacturing Industry in China Economy 2 Development Environment of China Soft Drink Manufacturing Industry, 2012-2013 2. 1 Economic Environment 2. 1. 1 China Economy 2. 1. 2 Global Economy 2. 2 Policy Environment 2. 1. 1 Analysis on Policies 2. 1. 2 Policy Trend 3 Operation Status of China Soft Drink Manufacturing Industry, 2008-2012 3. 1 Current Status 3. 1. 1 Total Output Value 3. 1. 2 Output Volume 3. 1. 3 Fixed Asset Investment 3. 1. 4 Industry Scale 3. 1. 5 Operation Status 3. 1. 6 Financial Index 3. 2 Regional Distribution 3. 2. 1 Scale Distribution 3. 2. 2 Profit Distribution 3. 2. 3 Guangdong 3. 2. 4 Henan 3. 2. 5 Jiangsu 3. 2. 6 Zhejiang 3. 2. 7 Shandong 4 Competition Status of China Soft Drink Manufacturing Industry, 2012 4. 1 Barriers to Entry and Exit 4. 2 Competition Structure 4. 2. 1 Bargain Ability of Upstream Suppliers 4. 2. 2 Competition Among Existing Enterprises 4. 2. 3 Bargain Ability of Downstream Clients 4. 2. 4 Threats of New Entrants 4. 2. 5 Threats of Substitutes 4. 3 Development Features 4. 3. 1 Mergers and Acquisitions by Foreign Capital 4. 3. 2 Preference for Brand Consumption 4. 3. 3 Product Competition Transferring to Industrial Chain Competition 4. 3. 4 Rich Product Varieties 4. 5 Operation Models 4. 5. 1 Business Model 4. 5. 2 Profit Mode 5 Industry Chain of China Soft Drink Manufacturing Industry, 2012-2013 5. 1 Upstream Industries 5. 1. 1 Fruit Industry 5. 1. 2 Vegetable Industry 5. 1. 3 Sugar Industry 5. 1. 4 Package Industry 5. 1. 5 Influences of Upstream Industries on Soft Drink Manufacturing Industry 5. 2 Downstream 5. 2. 1 Resident Incomes 5. 2. 2 Resident Consumption Expenditures 5. 2. 3 Influences of Downstream Industries on Soft Drink Manufacturing Industry 6 Sub-industries of China Soft Drink Manufacturing Industry, 2008-2017 6. 1 Carbonated Beverage Industry 6. 1. 1 Operation Status 6. 1. 2 Regional Distribution 6. 1. 3 Development Trend 6. 2 Bottled Drinking Water Industry 6. 2. 1 Operation Status 6. 2. 2 Regional Distribution 6. 2. 3 Development Trend 6. 3 Fruit & Vegetable Juice Industry and Fruit & Vegetable Drink Industry 6. 3. 1 Industry Overview 6. 3. 2 Regional Distribution 6. 3. 3 Development Trend 6. 4 Milk Beverage Industry and Vegetable Protein Drink Industry 6. 5 Solid Drink Industry 6. 6 Tea Drink Industry and Other Soft Drink Industry 7 Major Soft Drink Manufacturing Enterprises in China, 2012 7. 1 Hangzhou Wahaha Group Co. , Ltd. 7. 2 Master Kong Drink Holdings Co. , Ltd. 7. 3 VV Group Co. , Ltd. 7. 4 Uni-president (China) Investment Co. , Ltd. 7. 5 Coca-Cola Bottle Manufacturing (Dongguan) Co. , Ltd. 7. 6 Xiamen Yinlu Foods Co. , Ltd. 7. 7 Red Bull Vitamin Drink Co. , Ltd. 7. 8 Jiangxi Runtian Beverage Co. , Ltd. 7. 9 Nongfu Spring Co. , Ltd. 7. 10 Beijing Huiyuan Food and Beverage Group Co. , Ltd. 7. 11 Coconut Palm Group Co. , Ltd. 7. 12 Jiaduobao Group 8 Forecasts on Investment and Development of China Soft Drink Manufacturing Industry, 2013-2017 8. 1 Influencing Factors on Development 8. 1. 1 China economy 8. 1. 2 Governmental Policy 8. 2 Forecast on Market Supply and Demand 8. 2. 1 Forecast on Supply 8. 2. 2 Forecast on Demand 8. 3 Forecast on Product Development Trend 8. 3. 1 Market Trend of Healthy Drinks 8. 3. 2 Compound Drinks 8. 3. 3 Functional Drinks 8. 4 Recommendations on Investment and Development 8. 4. 1 Investment Opportunities in Sub-industries 8. 4. 2 Regional Investment Opportunities List Of Charts Chart Category of Sub-industries of China Soft Drink Manufacturing Industry Chart Analysis on Major Products of China Soft Drink Manufacturing Industry Chart Related Policies of China Soft Drink Manufacturing Industry, 2012 Chart Total Output Value of China Soft Drink Manufacturing Industry, 2008-2012 Chart Total Output Volume of China Soft Drinks, 2008-2012. Chart Number of China Soft Drink Manufacturing Enterprises, 2008-2012 Chart Total Assets of China Soft Drink Manufacturing Industry, 2008-2012 Chart Scale of China Soft Drink Manufacturing Industry by Region Chart Analysis on Profits of China Soft Drink Manufacturing Industry by Region Chart Total Output Value of China Carbonated Beverage Industry, 2008-2012 Chart Output Volume of China Carbonated Beverages, 2008-2012 Chart Sales Revenue of China Tea Drinks and Other Soft Drink Manufacturing Industries, 2008-2012 Chart Forecast on China Soft Drink Output Volume, 2013-2017 Chart Forecast on China Soft Drink Sales Revenue, 2013-2017. Complete Report @ http://www. chinamarketresearchreports. com/102526. html Buy Report @ http://www. chinamarketresearchreports. com/contacts/purchase. php? name=102526

A Look at the Biological Variances of Different Primate Groups

A Look at the Biological Variances of Different Primate Groups The evolution of primates arose from the ancestors who used to live in tropical forests. Thus the characteristics of species diversity regarding non-human primates represent their adaptions to life in this uncertain environment (Kinzey, 2012). However, the species of most primates remains partially arboreal except for the human beings, who inhabit almost every part of the continent, whereas most non-human primates live in Africa and Asia’s tropical regions (Abee, 2012). Non-human primates exhibit a wide range of characteristics. For instance, some primates such as the baboons and the great apes are predominantly terrestrial rather than arboreal. However, all species diversity regarding non-human primate possess adaptations for climbing trees. Some of the locomotive techniques exhibited by the non-human primates include knuckle-walking and swinging from one branch of the tree to the other (Kinzey, 2012). Additionally, the non-human primates are usually characterized by exceptional intelligence and better reliance on stereoscopic vision as a result of their dominant sensory system. However, exceptional intelligence and better reliance on stereoscopic traits are more advanced on great apes and monkeys and less notable in lemurs and the lorises (Abee, 2012). The three-color visual abilities and the sexuality dimorphic such as the body mass, the size of the canine tooth and the coloration also differs among species diversity with regards to non-human primates. Thus, primates with greater sizes have a slower rate of development to reach maturity and a longer lifespan, unlike those with smaller weights (Kinzey, 2012). Primates range in different sizes with regards to the particular species classification they belong in. For instance, the weight of the Madame Bertha’s mouse Lemur is about 30 grams in contrast to over 440lbs weight of the Eastern Gorillas (Platt Ghazanfar, 2010).Therefore, according to the fossil evidence, the genus species of Teilhardina was the earliest known trues non-human primates dated to over 55.8 million years old (Kinzey, 2012). Traditionally, the order of the non-human primates was categorized into two major groupings which include the prosimians and the anthropoids. The character traits of the prosimians are similar to those of the earliest primates such as the lorisoids, tarsiers and the Madagascar (Platt Ghazanfar, 2010). The category groupings of the anthropoids include the monkeys, apes and the hominins. However, the recent taxonomists have preferred to split the species diversity regarding non-human primates further into Strepsirrhini and the suborder Haplorhini. Strepsirrhini is the wet-nosed primates, and they majorly consist of the non-tarsier prosimians. On the other hand, suborder Haplorhini represents the dry-nosed primates such as simians and tarsiers. Additionally, simians are further classified into two groups which include the catarrhine and the platyrrhine (Tomasello Call, 2013). Catarrhine are the narrow-nosed monkeys and apes of tropical regions of Africa and the Southeast parts of Asia which includes the baboons, macaques, and gibbons. On the contrary, platyrrhine is the flat-nosed simians of the South and the Middle Americas tropical and subtropical regions. The platyrrhine consists of new world monkeys such as the howler, squirrel monkeys and the capuchin (Platt Ghazanfar, 2010). The classification of primate lineage is divided into six significant superfamilies which include the Lemuroidea, Lorisoidia, and Tarsioidea. Additionally, the Ceboidea, Cercopithecoidea, and Hominoidea are among the six significant superfamilies of the primate lineage (Tomasello Call, 2013). The family of Lemuroidea is characterized by closely spaced projecting canines and a claw on their second toes as opposed to the nail. Therefore, Lemuroidea consists of both woolly and sportive lemurs and the allies (Tomasello Call, 2013). Contrary to Lemuroidea, Lorisoidea primates are characterized very long legs and nails and large feet, hands, ears, and eyes. Most primates in Lorisoidea lineage are quadrupeds, and thus they include bush babies, lorises, and pottos (Kinzey, 2012). On the other hand, Tarsioidea is characterized leaping and clinging to vertical branches of trees and their nocturnal activity patterns. Tarsioidea primates consist of Tarsius eocaenus and the Hesperotarsius thailandicus (Tomasello Call, 2013). Cercopithecoidea, Ceboidea and the Hominoidea primates lived over 55 million years ago and consequently forms a single clade on the evolutionary stages of species diversity regarding non-human primates. Ceboidea is characterized by round and forward-facing nostrils and the upper and lower premolars on each side such as the squirrel and capuchin monkeys (Platt Ghazanfar, 2010). On the contrary, Cercopithecoidea includes the baboons and macaques which exhibits unique molar shapes and bilophodont. Finally, Hominoidea is mostly omnivorous primates, and thus have an excellent adaptation for chewing and digesting. Hominoidea primates consist of gorillas, chimpanzees, and orangutans (Tomasello Call, 2013). Although pro-simians and great apes are frequently used interchangeably, theyre not the same according to the scientific point of view. Pro-simians and Great apes are among the non-human primates that have evolved differently, with each exhibiting different physical and mental characteristics. However, they somewhat share similar traits, such as they are both from the same Animalia kingdom, mammal class and order of primates. Additionally, they all come from the same Haplorhini suborder and the simiiformes suborder (Abee, 2012). In as much as the pro-simians and the great apes shares similar traits, they also have different characteristics. Although pro-simians can communicate with each other, great apes possess a more developed and sophisticated cognitive and language skills. They cannot speak like human beings. However, they can use sign language skills and other bodily gestures to communicate with each other effectively (Platt Ghazanfar, 2010). Also, based on the evolutionary and genetic terms, the species of great apes are much more close to human beings than the pro-simians. Great apes are more intelligent and can manage to exhibit human-like behavior as opposed to the latter (Platt Ghazanfar, 2010). Pro-simians and great apes differ on the lifespan perspective. Unlike, great apes which can live up to 60 years, pro-simians can only live up to 30 years. The body structure of great apes is also different from that of the Pro-simians. Contrary to great apes, pro-simians are characterized by large eyes and a more significant sensitivity of nocturnal vision, a strong sense of smell, complex tactile hairs and the large and independently movable ears (Kinzey, 2012). Although monkeys exhibit the same external physical appearance, a close scrutiny on their physical appearance makes it easier to distinguish between the old and the new world monkeys. Old world monkeys are catarrhine, and thus narrow-nosed in contrast to the new world monkeys which are platyrrhine, and hence flat-nosed (Kinzey, 2012). Also, the nostrils of the old world monkeys are closer together and open downward, whereas the nostrils of the latter are far apart from each other and open sideways (Kinzey, 2012). Additionally, there is a significant variance in size between the old world and the new world monkeys. Contrary to the new world monkeys which exhibits a smaller and medium-sized weights, old world monkeys are mostly large sized primates, and thus have greater weights (Kinzey, 2012). Unlike, the new world monkeys who are mainly tree dwellers, the latter have a wide and varied habitat such as the deserts and the rainforests. In conclusion, I believe diversity exists between the species as a result of genetic variation which make up a particular species. Genetic diversity enables species which shares the same genetic characteristics to adapt to the changing environments (Abee, 2012). Thus, when the habitat changes, the species can be able to adapt to survive. The ability of the species to adopt to the changing environmental conditions determines their ability to cope with various challenges regarding the change of the environment. Therefore, genetic diversity is essential as it is vital in determining the survival and survival and adaptability of a particular species (Kinzey, 2012).

History Essay Example | Topics and Well Written Essays - 1000 words - 41

History - Essay Example point out that the most spectacular invent in the history of the United States of America (USA) that captivates my interests is the election of Barrack Obama as the 44th President of USA. Indeed, this is a historical event in USA which was followed by people from all corners of the world. This is due to the fact that it involved something which no one could imagine about before. As a black, it was quite surprising that Obama managed to appeal to the electorates to consider his presidential bid. Further more, he succeeded in emerging victorious over his opponent who was a Native American whom had been credited as a patriot because he had sent his entire life serving his nation. It was of course, a great history which will not shed off the memories of Americans and the global community for many years to come. However, in order to prove the credibility of this event, it had to be preserved for the future generations to at least know about how exactly it happened. Meaning, in my pursuit to understand it, I had to look for primary sources of information available within my reach. For this reason, I went to the nearby museum and got a collection of newspaper articles published at the time of this event. These include Adam Nagourney’s Obama Wins Election; McCain Loses as Bush Legacy Is Rejected and Obama Elected President as Racial Barrier Falls which were published by the New York Times on November 4, 2008. These are some of the most suitable publications which can be heavily relied upon as the primary sources of information about this event. They were written by Adam Nagourney a practicing journalist with the reputable New York Times Newspaper which was actively involved in covering the 2008 presidential elections. This makes them so credible. Besides, Adam was personally present during the entire period of 2008 elections. Therefore, he is credible to produce such an article since he has much first hand information which can be used as evidence for reconstructing

How to Deal with Abusive Supervisors Research Paper

How to Deal with Abusive Supervisors - Research Paper Example An image of the tyrannical boss is evoked whenever the notion of abusive supervisors is discussed. This boss usually undermines those working under him or reporting to him and publicly ridicules his workers. In most of the studies, abusive supervision means the perception of workers about their supervisor of the extent to which they engage in nonverbal behaviors, verbal abuse and sustained display of hostile actions excluding any physical contact. The extent of abusive supervision is mostly dependent upon the perception of the subordinates. Different subordinates working under the same boss might feel differently about his behavior, some might perceive it as abusive and some might not. The behavior might also be labeled as abusive in different contexts by different workers (Tepper, Consequences of abusive supervision 2000). This behavior can result in the employee enduring the abuse or terminating the relationship or try to modify his supervisor’s behavior. The person being abused may remain in the relationship because he might feel powerless to take any corrective action, or he is dependent financially on the abuser or fears the results of terminating the relationship than the results of abuse. The abusive behavior may also be endured because the supervisor interchanges abusive behavior with normal behavior. Bies have identified manifestations of abusive supervision as loud and angry shouting, public criticism, rudeness, and inconsiderate actions. Not many studies have investigated the effects of abusive supervision on the behavior of employees and the performance of the company. Ashforth found out that abusive supervision resulted in helplessness, frustration, and alienation from work. It was also found by Keashly and his fellows that physical violence like punching, throwing things and threatening with a weapon occurred very rarely in comparison to nonphysical abuse.

Cognitive Theory Essay Example | Topics and Well Written Essays - 750 words - 1

Cognitive Theory - Essay Example To start with, the cognitive approach focuses on one's thoughts, beliefs, and certain feelings. This approach tends to understand how one's beliefs, thoughts, and feelings would influence once behaviors. Psychologists explain that if a clear research is carried out on specific individuals and the behaviors they have, there is a relationship with his or her past behaviors or beliefs. Second is the behavioral therapy. According to the cognitive theory, the behaviors of an individual are likely to be learned and acquired either from the surrounding that is nature or through inborn traits that are matter. Cognitive theory clearly tries to understand the two perspectives, and this is done mainly through practical research. Through cognitive theory psychologists, the main idea is to understand the cause of some behaviors in some people and mainly is influenced by the nature of the issue one is facing, in many cases the following are critical situations where this can be applicable is; On a person suffering from depression or anxiety. A serious research is carried out on the main issue affecting him and methods of controlling or putting the situation under control may be put in place. In case, one has an eating disorder that may lead to obesity. This is not a normal thing, at times this may be viewed as an issue affecting the individual mentally and, therefore, leading to the disorder. An individual suffering from the post-stressful event, mainly this is from a shock or an issue that one went through, and the thoughts still run fresh in mind.

Training across Borders in Mozambique Research Paper - 1

Training across Borders in Mozambique - Research Paper Example The Erasmus – concentrates on the teaching and learning requirementss of all those in formal higher education including student placements across nations in projects providing and facilitating such education and training; then there is the Leonardo Da Vinci program. The Leonardo Da Vinci program addresses the teaching and learning needs of all those in vocational educational training; considerably, the program’s core objectives are to support those in training to acquire and implement knowledge, skills and qualifications to facilitate personal growth, employability and participation in the European labor market, improve quality and innovation, and lastly, enhance the attractiveness of vocational education, training and mobility (FMER 2013). The program also pursues operation aims that seek to develop and strengthen; mobility in education and that of a series of training sessions, attention span, innovative practices and their transfer between countries, language learning, innovative ICT based content and cooperation between different factors. Significantly, the program also supports actions like partnerships focusing on themes of mutual interest and multilateral projects aimed at enhancing the training systems through relocation and development of good practice in order to adapt to national needs (Move on Net 2013). Moreover, the Leonardo Da Vinci is also up to per with thematic networks of experts and organizations working on particular aspects that are in relational to the vocational education and training, and the dissimilar accompanying measures related to the same. The fourth program of the Lifelong Learning program is the Grundtvig program that is geared to all players in adult education where all its topics are addressed in learning partnerships as the multilateral projects develop innovations for adult education.

Job Redesign and Workplace Rewards Assessment Essay

Job Redesign and Workplace Rewards Assessment - Essay Example It is up to the staff to see how creatively the problem is tackled. The heads or the superiors are not involved and do not intervene unless the solution to be provided is beyond the staff. As such there is minimal intervention. At the same time guidance is provide by the superiors when required. The staff is free to seek information as and when required. Also, the staff is free to tackle complex tasks on its own, even where superior guidance is required. At the same time, the staff is also free to develop new skills on its own. All these self management practices prove to be a motivating factor for the personnel. Since the staff can creatively tackle the queries, they are motivated to do better each time. Similarly minimal intervention by the heads makes them feel trusted and competent. At the same time the opportunity to develop new skills satisfies there internal urge for education. As pointed out below, "Self-managing employees require less oversight, so they improve productivity by reducing the need for continuous supervision. But that's just the beginning. By seeking out opportunities for growth and professional development, self-managing employees foster an environment of creative problem-solving, innovation, and personal accountability that strengthens the organization's strategic advantage. Although you can't train your employees to manage themselves, you can cultivate an environment conducive to self-management through support, recognition, and rewards for employees who take initiative and exhibit self-discipline" (Shauf, 2007). However, there is one practice that works against the motivational element. That is, the principal duties of the staff are segregated. The personnel handling the client queries are prevented from carrying out the back operations of the organization. As such even if a member of the staff is knowledgeable about both the functions of the department, he is not allowed to exercise his opinion. This sometimes makes some members of the staff distrusted. This necessarily works against intrinsic motivation for the job. Similarly, as far as hiring of new members is concerned, the heads or the staff is only partially consulted. They do not have a final say in hiring the staff. This is also an important element where the personnel feel unworthy. Rewards and Motivation "Jack Zigon defines rewards as 'something than increases the frequency of an employee action' (1998). This definition points to an obvious

Biblical Worldview Essay Example | Topics and Well Written Essays - 750 words

Biblical Worldview - Essay Example s of words contained in Genesis 1: 26 which say that, â€Å"God thereby said, let us create man in our likeness and image, and let us give him dominion over every creature of the earth. This paper therefore argues that since man is created under the image and likeness of God, there is a need of treating mankind with respect, honor and faithfulness. The work that gives me satisfaction is systems analyst. This work involves researching on problems, planning solutions on the problem researched, and recommending software’s and systems at the functional level of a computer. My job also involves preparing broken computer servers, for business organizations, and individual companies. As a system analyst, it is my duty to act as a liaison between computer vendors, and experts of information technology. While carrying out my duties, I’m always under the inspiration of God’s word contained in Romans 12:4-8, which requires mankind to carry out their duties and vocation in a manner that is perfect, and pleasant to God (Groh, 2010). This scripture denotes that Christians are the body of Christ, and each Christian has different gifts. Christians should therefore use these gifts for purposes of serving each other. Under the image and likeness of the Almighty God, there are three major issues that we need to understand. The image of God that Genesis 1, refers to is not a physical image. This is because the bible in John 4:24 denotes that God is a spirit and therefore, to worship him, it must be in truth and spirit. Therefore, God does not possess a physical body that is made up of blood and flesh, but a spiritual body (Pembroke, 2012). However, the image of God that the scriptures talk about is the mental image. God has given mankind a mental capability that is far much above that of animals. This was for purposes of enabling mankind to carry out the work of God. Gods work was to protect the earth, and every living thing that existed in earth. As a system analyst, my duty

Great Advertisement Essay Example for Free

Great Advertisement Essay When you think about advertisements you don’t realize what’s within, Weasel words. Weasel words are just a tricky skill used by the advertisers. People who try to persuade you into buying their product are using a trick mask they hope you don’t see. While thinking of how to develop this essay I found a great advertisement that relates a Wrinkle-free lotion to be exact. I looked at it and I was surprised to see how fake it looked, and how desperate they were. Also how badly they wanted for the audience to buy it. They used weasel words in all of the advertisement; it was basically covered with it. An example is â€Å"less wrinkles in only sixty minutes†. The â€Å"Less wrinkles† statement doesn’t actually tell you that all your wrinkles are going to go away it may be only some or maybe just one. â€Å"Sixty minutes† statement is another weasel word because that’s basically what people like to hear and say â€Å"wow this really works†. Plus the pictures has a big role in all this, It shows a before and after picture. That’s how they try to get our attention away from the actual meaning. The whole advertisement is misleading. Why? It gives a wrong impression. It says less wrinkles not every wrinkle will disappear, which is what the viewers have in mind that all the wrinkles will go away. Another misleading fact is that it says sixty minutes. Well what about if you leave it on for sixty minutes but it still hasn’t worked enough so you leave it longer but you think â€Å"Oh it’s just 10 minutes more†. They impress the viewer with the sixty minutes when that is not even realistic or possible maybe with a surgery you can have less wrinkles in some hours not with a lotion. Also the viewer doesn’t know what is in the lotion they just put it on because on the advertisement it says it works. The viewer may be putting something on their skin that can damage it permanently. To make it even better they add an image that tricks the viewer. Well first of all, it looks like two different people. The image which is the lady with wrinkles is an older woman. The other lady has no wrinkles at all and is young like in her twenties and in the bottom it has a caption that says â€Å"I’m wrinkle less†. Another strategy is they go towards a certain audience. The audience is mostly for women in their thirty’s and up. When seeing an advertisement you don’t realize that beneath it theirs tricks used by the advertiser. Many products can trick us with images or emotionally. Especially when its something that people want. Just remember how advertisers twist words to make us think one thing when its another, that’s because they know weasel words.

Michel Foucault In Discipline And Punish Sociology Essay

Michel Foucault In Discipline And Punish Sociology Essay Michel Foucault in Discipline and Punish and The History of Sexuality, demonstrates that the tools of disciplinarity (which emerged in the confluence of critical, historical upheavals immediately preceding the modern age, such as geometric demographic expansion, reconfiguring global financial and mercantile apparatuses, the redefinition of territorial boundaries through global explosion and the ensuring establishments of empires, the ad hoc onset of the Industrial Revolution, etc.), upon being brought into proximity to about the only things that presently we are able to bring to it, such as a proclivity towards petty moralizing, our social prejudices, our racial intolerances, the petty agendas of the bourgeoisie empirical lifestyle enclaves, etc., operate what they have been designed to do, namely the re-proliferation, expansion, multiplication, amplification, production of manipulated strategies for administering populations, under the guise of it redounding to the so-called public interest, which on the whole underwrite unconscionable amounts of paralysis, social dissatisfaction and numerous suffering. At the heart of Michel Foucaults epistemic discussions on the reorganization of knowledge in the human sciences is his argument during the 1970s that such reshaping established contemporary arrangements of power and domination. Power, he defines, is the multiplicity of force relations immanent in the sphere in which they operate and which constitute their own organization.  [1]  His comprehensive historical analysis on the advent of disciplinary apparatus in Discipline and Punish and discourses on compartmentalization of sex and sexuality, and bio-power in The History of Sexuality postulate an apparent political positioning of power in the sphere of modernity, hence, paving way for a dynamic interpretation of his own understanding of it and the encompassing entity of knowledge. This academic paper aims to expound on the place of power and knowledge in Foucaults historical studies on prison and other modern forms of disciplinary institutions, and scientific discourses about sexuality and its deployments. The paper is divided into two parts and will proceed accordingly. The first part comprises the reiteration of Foucaults claims on tools of disciplinary institutions as polymorphous, hence the interwoven appearance of new forms knowledge and power during the eighteenth and nineteenth centuries. By having constructed the reciprocity in the entrainment of knowledge and power in the context of the penal system, Foucault tries to demarcate the bounds of these two entities, but also ensures that each converge on the confines of modern disciplinarity (such as geometric demographic expansions). In other words, Foucault does not concern himself with distinguishing the identity of knowledge against power, or vice versa, but having and understanding knowledge and power in a mutual reinforcing relation so that each is sustaining the authority of the other.  [2]   This paper also argues that what drove the tools of disciplinarity as new forms of knowledge and power to operate the way they do, as in seemingly paralyzing humanity on its actions, is because, in the first place, they were programmed to act as the antithesis to the utopia vowed by the Enlightenment; hence are hostile to begin with, yet have been stabilized by mans hopeless state to resist them, as implied in the works of Foucault. The second part is a critical analysis on two viz. (1) pedagogization of childrens sex, and (2) socialization of procreative behavior of what Foucault labels as four great strategic unities that formed specific mechanisms of knowledge and power centering on sex at the start of the eighteenth century whence the proliferation of the production of sexuality started to surface and became a historical construct. Their ontological and epistemological position allowed them to function in autonomy by which they imposed an explicit but restricted methodology in the generation and dictums of new knowledge saturated with sexuality through which these deployments asserted their own perilous power.  [3]   I The underlying theme of the reorganization of knowledge in Foucaults works was broadened and highlighted by the introduction of the contemporary prison system in Discipline and Punish. By having the eighteenth and nineteenth centuries explicitly set in the realm of discipline, observation, and chains of restriction, Foucault made it possible in his book to produce new knowledge even as they created new forms of social control.  [4]  The new penal system has [i]ts fateà ¢Ã¢â€š ¬Ã‚ ¦to be redefined by knowledge.  [5]  Davidson argues that Foucaults modern prison also serves as a reference point for his scrupulous analytics of power;  [6]  hence, the horrific revelation and comparison of the spectacle of the early eighteenth century punishment over the subtlety of the new penal structure exemplifying the scope and the measure of steadiness of power throughout its transformations under different circumstances. This is one of the most crucial points that Foucault purports. As mentioned above, the prevailing prison system became his reference point in the analytics of knowledge and power, and it is not hard to deconstruct why. As it were, it can be seen that Foucault was indulging himself in the line that separates the violent yet sporadic carrying out of detrimental force that targeted the body (e.g. public tortures and eventual public executions) and the imposition of a mass of juridical absurdities  [7]  by the modern-day form of discipline: It was a question not of treating the body, en masse, wholesale, as if it were an indissociable unity, but of working it retail, individually; of exercising upon it a subtle coercion, of obtaining holds upon it at the level of mechanism itself movements, gestures, attitudes, rapidity: an infinitesimal power over the active body.  [8]   The imposition of discipline reconstructs power in the manufacture of new behavior newfound techniques, newborn gesticulation, new actions and ultimately, new breeds of people. Now, power is not merely power per se in its traditional sense, but it is a power that involves obedience on influence and exploitation. This is what Foucault meant in his discourse on docile bodies. Indeed, the human body was entering a machinery of power that explores it, breaks it down and rearranges it.  [9]  It is a power that is autonomous, ad hominem and utilitarian. Allen argues that those who discipline, apart from having a hold over the mobilization of others bodies, become compelled in always ricocheting back on specialist knowledge, whence knowledge and power come into a mutual crisscross to finally augment each other. Everything comes in tandem: there can be no criminology without prisons or medicine without clinic for knowledge is only possible in its compromise with the reciprocating patte rns in the exercise of power.  [10]  Borrowing the words of Robinson and Davies, disciplinary apparatuses, indeed, cater to a compulsory captive audience.  [11]  Thus, Foucault says, discipline produces subjected and practiced bodies, docile bodies.  [12]   The above mentioned means of subjection, along with the time cards, bundy clocks, expected movements, documented schedules, etc., operated subtly through the shake-up of space and time by which peoples perform; hence, the formulation of an indirect flow of action, cellular segmentation, and organic control, given by the partitioning and distribution of activities. They served to economize the time of life and to exercise power over men through mediation of time, leaning on a subjection that has never reached its limit.  [13]   The above interventions paved way for the turn-around between power and perceptibility. There was a swing in political strategies from the presentation of power as spectacle to its employment in perceiving the target thoroughly, i.e., to see and hear him, to monitor and evaluate him, even at a distance. Surveillance, or panopticism, which proved to be far more complex than the sheer exhibition of force, became the autonomous impetus that massively drives action. By being everywhere, surveillance forces the target to always stand on attention as he is constantly located; it allows the disciplinary power to be absolutely indiscreet and to be exercised without division: an automatic functioning of power.  [14]   Rouse provided a physical description of surveillance. According to him, surveillance was not only manifest as affixed to the walls or structures of institutions, whose primary aim, again, was to enrich the capacity to perceive, but also in the creation or extension of rituals, particularly examinations such as psychiatric tests, job interviews, meetings, and even military exercise wherein the commander only stands aside to witness the passing of a marching troop instead of actually being its forefront figure.  [15]   Foucaults argument of panopticism and how it is improbable for people to not be observed shows its extent in The History of Sexuality. He argues that with the assimilation of the discourse of the sins of the flesh in the Catholic confession after the Council of Trent (Counter-Reformation), and even just traditional confession per se, the Church created a hold on its faithful by subjugating them to perfect obedience. Even through the screens of confessional boxes, one is compelled to allow himself to be audible, hence perceived, by an authority. Foucault argues: We have since become a singularly confessing society. The confession has spread its effects far and wide. It plays a part inà ¢Ã¢â€š ¬Ã‚ ¦the most ordinary affairs of everyday life, and in the most solemn rites; à ¢Ã¢â€š ¬Ã‚ ¦one goes about telling, with the greatest precision, whatever is most difficult to tell. One confesses in public and in private, to ones parents, ones educators, ones doctor, to those one loves; one admits to oneself, in pleasure and in pain, things it would be impossible to tell to anyone else, the things people write books about. One confesses-or is forced to confessà ¢Ã¢â€š ¬Ã‚ ¦man has become a confessing animal.  [16]   Such manifestations of panopticism and process of keeping records chains behavior exactly by the manner in which it creates more and more access for things and phenomena to be known. Yet, digging more deeply, it must be argued that such new forms of knowledge also assume new sets of constraints, which in turn allow peoples movement to be perceived. Rouse asserts that such more specific knowledge makes room for also a more omnipresent constraint on peoples actions cycling towards the vast probabilities for more intrusive inquiry and disclosure.  [17]   These knowledge and power techniques have two-fold insinuations. First, they operated to control, or, to a higher extent, neutralize, societal factors that are deemed perilous and threat to what has already been established. Second, having controlled such unusual and abnormal elements, they provide an avenue for the enhancement of productivity and utilization of their subjects. By doing so, the use of these knowledge and power that was initially applicable only to quarantined institutions, such as prisons and mental wards in other words, exclusive and extreme entities was slowly emancipated and incorporated into an assortment of new contexts; hence allowing the expansion of their application. Foucault named this as the swarming of disciplinary mechanisms and argues: While, on the one hand, the disciplinary establishments increase, their mechanisms have a certain tendency to become de-institutionalized, to emerge from the closed fortresses in which they once functioned and to circulate in a free state; the massive, compact disciplines are broken down into flexible methods of control.  [18]   He adds that On the whole, therefore, one can speak of the formation of a disciplinary society in this movement that stretches from the enclosed disciplines, a sort of social quarantine, to an indefinitely generalizable mechanism of panopticism. Not because the disciplinary modality of power has replaced all others; but because it has infiltrated the others, sometimes undermining them, but serving as an intermediary between themà ¢Ã¢â€š ¬Ã‚ ¦and above all making it possible to bring the effects of power to the most minute and distant elements.  [19]   These present-day techniques ought not to be understood as a place-over upon prior structure/s. Instead, these practices ought to be realized as constituting wholly different objects for knowledge to be tickled. Amongst these new sets are strategic statistics and inputs, such as geometric demographic expansion, and the redefinition of territorial boundaries according to the continuing progressive development in International Relations; structures that incessantly tackles development, as in reconfiguration of global financial and mercantile apparatuses, or age-group and pedagogical attainments; distribution patterns, like income distribution in households, and a history of familial diseases like cancer and diabetes; and indications of the state of life like cholesterol and sugar count. Consequently, such practices generate redefined, if not new enough, types of human subjects in consanguinity with another phase of production of new knowledge, objects, and power modalities. These political practices constitute a very methodical comprehension of the individual, of course through the assistance of the elements that compose panopticism. Foucault, in Discipline and Punish, argues that such knowledge engraves a barrier that maintains the targets individuality in his very own individuality. Hence, there is a permanence of knowledge, a knowledge by which the progress of the individuality of the target is always under scrutiny and evaluation.  [20]   The more important thing, though, is that this knowledge of individuality, individuating comprehension call it what you may plays a crucial role in the economization and politicization of the population. In The History of Sexuality, Foucault argues that peoples have also been singled-out, i.e., instead of dealing with people or subjects, the government has now shifted its attention and focused on dealing with a population with all its encompassing features that, just like the individual, had also been subjected to surveillance: mortality rates, healthiness, history of diseases, immunity to them, etc. All this individualizing of the people as a population always involve a reflux into the politic and economic in the population, i.e., population as labor force, population and efficiency in resource allocation, etc.  [21]   Foucault associates the above knowledge on individuality with the regulation of the individualized people, or population, with the concept of normalization, which purports mutuality with the knowledge and comprehension of populations by determining distributions. Lorentzen argues that norms occupy the whole of society, yet impose the greatest influence on institutions like church, school, and household;  [22]  in short, the ones that hold specific populations, such as students and families. Hacking, in his book The Taming of Chance, defined normal distribution as something that tries to promote constancy in numbers as implied in the survey of Europeans on their populations.  [23]  Along with certain populations, the individual also aids in the production of knowledge by being listed under a category; hence, he is epistemologically located without degrading into the standard. For Foucault, normalization is individualization because, although it imposes homogeneity, it also ind ividualizes by making it possible to measure gaps, to determine levels, to fix specialties and to render the differences useful by fitting them one to another.  [24]   In conclusion, it can be said that the influx of newly constructed knowledge and power operate today the way they do because they were meant to counter the premise and promise of the Enlightenment. Enlightenment was the advance of thought  [25]  that aims, in this case, to cultivate the prison and/or penal system as humanly as demanded by the modern society, and to emancipate mankind from sexual repression. But Foucault has presented it with a sense of hostility, if not real contradiction. As formerly vastly discoursed in this paper, the civilized prison and liberated sexuality further entangles humanity, and Foucaults presentation of these entities addresses the materializing need to resist them as contemporary modes of knowledge and power. Yet, to go with this, he also insinuates that such resistance has no solid framework to come into existence, hence creating that in-between where there is a shocking paralysis engulfing man, and suffering and dissatisfaction looming amongst t hem. II Some of the increase in child abuse is due to the publicity itself.  [26]   Ian Hacking The History of Sexuality portrays the interrelation between knowledge and power through a historical account of the origin of the context of sexuality. It is not a given, but rather a historical construct of discourse. Its mode of deployments created new power relations parents on their offspring, psychiatrists and doctors on patients, men on women, youth and old, etc. and exercise further control on also extended areas; hence, were able to legitimize the knowledge it purports.  [27]   Foucault discusses four great lines of attack which the politics of sex advanced for two centuries,  [28]  yet are still prevalent in the society today. Two of which shall be discussed shortly, viz. the pedagogization of childrens sex and socialization of procreative behavior. Pedagogization of childrens sex. The convergence of knowledge and power in and on the bodies of children allows the gathering of data on what is medically appropriate for them, in congruence with what is also necessary for their educators and parents to maintain that medically appropriate environment, influence, and other factors in which they are deemed to operate upon. A journal in 2008 by Kerry Robinson and Cristyn Davies regarding the relationship of sexuality with the childhood of Australian children ought to shed light on this first deployment under the scope of this paper. According to Robinson and Davies, the means by which Australian kids ought to acquire knowledge on sexual related phenomenon have been transformed into something controversial by the great debates whether the pedagogy on sexuality ought to occur at home, under the supervision of parents, or at school by the childrens educators. Finally, for various reasons, the school was selected to address sexuality to children, yet Robinson and Davies argues that by the continuous denial of the education curricula on sexuality as an important part of childrens identities, childhood and sexuality become compartmentalized as purely social constructions by which there is a naturalization of heterosexuality as the norm of sexuality and hence strengthening heteronormativity amongst children.  [29]   By having children perceived as docile bodies, schooling became a disciplining state apparatus, whence the knowledge-power nexus operates through the imposition of knowledge-regulating documents, such as Health Curriculum and Health and Personal Development/Health/Physical Education (PH/H/PE), which constitute the heteronormativity of children as subjects.  [30]  The practices involved in these documents gradually become assimilated in the general physical state of children, and whatever knowledge regarding sexuality was allowed to penetrate into the childrens minds was always highly regulated by social norms and religious taboos that depersonalised the processes for both the children and the teachers.  [31]   Earlier in 2007, Philo analyzed a radio broadcast that involved Foucault referencing to childrens games like tents around gardens or those that are played on top or under their parents beds. He argues that, indeed, what these games imply is an attention to the reverberating theme of wider trans-disciplinary field of social inquiries into children, especially with sexuality, although he was apprehensive about some of Foucaults claims.  [32]   Both of the assertions of the above mentioned intellectual studies resonate to the underlying assumptions made by Foucault. On the one hand, Philos article is a proof of half of the assertion of the deployment of sexuality currently at hand that children have the natural inclination to participate in sexual activities; whilst, on the other, Robinson and Davies study constitute the significant other half that institutions, such as, in this case, school and families, are the intermediary entities that limit the dangerous sexual potential immanent in children.  [33]   Given the above assumptions, it is easy to go back to the premise of Foucaults disciplinary apparatus and relate this pedagogization as one of its most influential tools. Putting into context Hackings argument which was cited at the opening of this chapter, it can be said that such pedagogization does not much have of an impact to its intended target in children as much as it does for the people revolving around the target. With the prestigious promise of pedagogical, as well as medical, knowledge about sexuality on children, it has functioned as a regulatory tool in reshaping, and perhaps instilling imaginations that never surfaced until then, the minds of people in the hierarchy of societies that looks onto the childrens. By knowing the constraints of teachers, doctors, and parents on maintaining the childs framework towards his sexuality, it has become easier for other people to imagine otherwise; hence, child abuse became and continues to become increasingly prevalent. In short, though the pedagogization of childrens sex allows children to be oriented in a pre-defined structure, it has had become more of a tool for disciplinarity on the outside audience; therefore, another state of limbo, of paralysis, perpetuates around the surface of human action. Socialization of procreative behavior. As it was scrupulously discussed at the earlier parts of this paper, population is one of the central themes of The History of Sexuality. Knowledge and power also converges on couples, allowing their growth on their circulation through the procreative capacity of the married pair. What could be the perfect example of this deployment other than the components of the current debate on the Reproductive Health Bill? Yet its discussion remains to be written on another academic paper. The issues on fertility, regulating procreation through contraception and abortion, and enhancing human propagation through modern reproductive technologies circumscribe the married pair to function accordingly in this deployment of sexuality. Indeed, often that this deployment of sexuality is understood in the context of the medical field and economic. How, for example, has impotence evolved from being technically uselessness and meaninglessness before to something that can be remedied by the science of medicine today? Having no children before yields into an immediate notion of non-productivity, but today one may think otherwise. Yet, one of the many implications of this deployment that is not necessarily given that as much attention as compared to medicine is sex differences, the very indicator of procreativity. Cook, in her work The Personality and Procreative Behavior of Trial Judges, attempted to look into sex as an emerging concept in the sphere of political participation, approaches, and socialization of men and women trial judges. For example, women trial judges decision on what political arena they would immerse themselves into is affected by socio-cultural factors like obligations at home or with children. Men j udges, on the other hand, have a higher rate of participation in the political sphere, not only because of less pressure in terms of the constraints of household and domestic obligations, but also of less structured functions (i.e., as compared to womens political role being translated from their home-making role, men judges have definite and straight-to-the-point objectives in the realm of politics)

The final solution :: essays research papers

The final solution It seems as though Present day Americans have â€Å"Super sized† their way of life from what it was in the past. People are buying larger houses, shopping at huge department stores, and buying goods in bulk. It also seems like people are living an accelerated lifestyle with a schedule primarily composed of business. New technology in communications and transportation has provided us with the necessary machines that get us through the day. Every morning, millions of Americans rely on their cars to carry them safely to work; most, make the journey alive. Drivers today not only have to deal with the road problems of the past like narrow highways, crumbled streets, and wheel-deep potholes, but we must also deal with the effects of a constant growing number of drivers on the road.. Unfortunately, countless lives have been lost on the roads due to people driving too fast, in cars that can’t stand up to today’s road conditions. These caffeine driven speed freaks, w eaving their little toy cars, in and out of traffic, during the morning commute, need to find somewhere else to wreck their cars because other people have jobs to be at. As much as people like defending their supped up Scions and Mini Coopers and enjoy blaming accidents and other traffic related issues on other factors, such as poor roads or careless driving, the fact is that cars are no longer a typical, safe means of transportation. Roads are too expensive to be re-surfaced every time a tree root springs up the asphalt, or whenever a few potholes break out. Today, we Americans need a dependable vehicle that is capable of safely transporting us through the rugged roads and highway trails. These vehicles would be big enough to provide ample space for passenger seating and cargo storage, and would feature an expanding pop out room, that could be used as a kitchen, office or lounge. The giant sized truck would enable drivers to safely travel through the roughest and most severe road conditions, even through trails un paved. This â€Å"Monster 4 x 4" would not only provide a greater level of convenience and safety for the drivers, it would produce the well needed funds to support struggling businesses and industries, such as US car manufacturers, the oil industry, and the US Government. While we can’t control how people drive, we can control what they drive. By restricting all cars, mini vans and small trucks from being used on city streets and highways, Americans would have no choice but to purchase a giant 4x4. The final solution :: essays research papers The final solution It seems as though Present day Americans have â€Å"Super sized† their way of life from what it was in the past. People are buying larger houses, shopping at huge department stores, and buying goods in bulk. It also seems like people are living an accelerated lifestyle with a schedule primarily composed of business. New technology in communications and transportation has provided us with the necessary machines that get us through the day. Every morning, millions of Americans rely on their cars to carry them safely to work; most, make the journey alive. Drivers today not only have to deal with the road problems of the past like narrow highways, crumbled streets, and wheel-deep potholes, but we must also deal with the effects of a constant growing number of drivers on the road.. Unfortunately, countless lives have been lost on the roads due to people driving too fast, in cars that can’t stand up to today’s road conditions. These caffeine driven speed freaks, w eaving their little toy cars, in and out of traffic, during the morning commute, need to find somewhere else to wreck their cars because other people have jobs to be at. As much as people like defending their supped up Scions and Mini Coopers and enjoy blaming accidents and other traffic related issues on other factors, such as poor roads or careless driving, the fact is that cars are no longer a typical, safe means of transportation. Roads are too expensive to be re-surfaced every time a tree root springs up the asphalt, or whenever a few potholes break out. Today, we Americans need a dependable vehicle that is capable of safely transporting us through the rugged roads and highway trails. These vehicles would be big enough to provide ample space for passenger seating and cargo storage, and would feature an expanding pop out room, that could be used as a kitchen, office or lounge. The giant sized truck would enable drivers to safely travel through the roughest and most severe road conditions, even through trails un paved. This â€Å"Monster 4 x 4" would not only provide a greater level of convenience and safety for the drivers, it would produce the well needed funds to support struggling businesses and industries, such as US car manufacturers, the oil industry, and the US Government. While we can’t control how people drive, we can control what they drive. By restricting all cars, mini vans and small trucks from being used on city streets and highways, Americans would have no choice but to purchase a giant 4x4.

Use of Propaganda in George W Bushs War on Terror Essay -- essays res

On September 10th 2001 Gorge W Bush announces that the US was engaged in a â€Å"War On Terror†. In looking at how propaganda has been used during the â€Å"War On Terror† Adolph Hitler’s assessment of how propaganda can be used to best effect is extremely relevant. Propaganda appeals to peoples emotions through its reliance on stereotypes and national myths. Propaganda is most effective when it limits the extent of information presented and repetition is essential. The propaganda campaign that has run in relation to the War on terror has effectively utilised all these tools and thus been extremely successful. Stereotypes, which are ideas that many people have about a thing or group that may be untrue or only partly true, play a role within propaganda tactics. An important part of the war on terror propaganda campaign has been breeding stereotypical values towards Muslims and Arabs. The attacks on September 11th have escalated the attention to the war on terrorism, through its massive media coverage throughout the world. "In the wake of the September 11th terror attacks, there is a dan...

Drug Abuse :: essays research papers

The repetitive deaths of drug users has became, nowadays, an everyday phenomenon, that most us has got used it. The numbers of the victims more and more increase rapidly in such a degree that makes us shudder. Prospectively, there was an alarming increase in drug abuse at our college. Many students take cocaine, heroine, LSD, hash, crack, and other drugs; all these illegal substances provoke undeniably addiction. The reasons that led to that accrual are various. Firstly, the alienated interpersonal relationships has decreased the esoteric communication between people. The hostile environment of the megalopolis has worsen the communicational impasse and has attacked the psychic equilibrium of individuals. Secondly, the faulty function of the family; the chasm between them, turns young people to other types of ‘families’ of the demiworld. Even overprotection some times makes them ask for a gateway. Thirdly, the imitation of musicians and actors can lead many young people to drugs, as they are trying to look alike them. Nevertheless, as we now, today all this staff about being ‘cool’, affects mostly young people and it is more obvious in places where there are many gathered, like in college. Moreover, another reason can be the fact of the provocative easiness to find drugs in college, whenever and whatever drug you want. Finally, a disappointment from a relationship or school, for example a fail in the finals, can be a good reason for those young people to turn in to drugs. For this bad situation that exists in our college, counselors and teachers have to undertake control. They have to inform and consult students about the danger of taking drugs. Also, college besides of education has to try to nourish a positive personality. This will succeed with the existence of corporation between students and teachers, the reinforcement of activity leading, the growth of positive thinking and ensurance of freely expression of students. Teachers and counselors have to penetrate into young people’s problems and try to help them, by showing to them that they care and they are willing to help them. In addition, an introduction of a club with the

Rise of Global economy

The BBS was thus a Joint management of new economic and political order. Countries under the BBS embraced Capitalist ideologies and systems. It also enhanced the influence and prestige of US. To sum up, the BBS catalysts economic integration and led to the rise of Macs, which is another factor. NC The Macs set up different manufacturing bases In different countries. The Macs were Important In spreading economic links of globalization and helped the US to expand its global reach to more countries, hence increasing US strength and influence.The Macs created globally-integrated enterprises and brought skills and technology, Fids and expertise to the rest of the world. It thus helped to industrialized economies and helped the world to progress together. USA role Dominant global power in political, economic, ideological aspects. Politically, it asserted political presence and dominated International organizations Like ON, MIFF and the World Bank to enforce a Capitalist system which eventu ally helped the world o progress economically as a whole.Economically, since USA was the least affected country by WWW, it was able to provide aid through monetary policies like the Dodge Plan to help Japan. The Aqua's stable currency also provided a peg to stabilize other currencies. Regionalism Europe wanted to create unified regional bloc to act as a counter-balance to Aqua's dominance. It also allowed for greater specialization and expansion of markets. European coal and steel community 1950 France and Germany, later on the rest of he European countries, except Britain.Common Market Treaty 1958 called for reduction of tariffs and barriers Mixed Economies Combination of Capitalist free market systems and socialist communist systems Combined efficiency and enterprise of private sector and foresight and resources of government. Achieved 10th prosperity and equality Global spread of mixed economy model Japan second largest economy after US and West Germany rebuilt after 5 years Brit ain National Health Service Four Asian tigers 7% growth per annum

Evaluating Communication Strategies Essay

You are working as a human service worker at a local United Way agency that serves several multicultural clients. In addition to the multicultural aspect, the agency also serves children, women, the elderly, and the homeless. Your manager has asked you to decide the best communication approach for each of these clients. Answer the following questions: What would you need to learn or know about each of your clients in order to communicate effectively with them? What strategies or techniques do you believe would be the best approach to take when communicating with each of these clients? How might you need to adapt your communication approach from one individual to the next? Working in the Human Services field can provide you with many different types of job opportunities each requiring their own specific needs to clients, many different types of clients that is. To communicate in an effective way with clients getting to know about them is a great start. Listen is top priority to understanding and getting to know your clients. Active listening describes the effort on the part of the listener. Active listening involves giving verbal feedback on the content of what was said, along with recognition of the feelings underneath. Qualities of a good listener include: being non-aggressive, being self-confident, having the ability to let thin gs go along with the ability to work things out. Listening opens the door to meaning. When you hear the person, understand the situation and the feelings, then you are in a position to take constructive action or to reply to her or him in a way that makes sense. Helpful listening helps people look at their ideas, plans, hopes, concerns, fears, etc. It helps them gather information, solve their problems themselves and try out other alternatives. * Communication may seem easy, but to many people’s surprise it is something that has to be learned and practiced. Some of us have developed poor listening skills; we may be judgmental or don’t allow others to speak. Some of us may use close-ended questions exclusively, and do not allow others to explore and contribute to  the discussion. A few strategies and or techniques that allow us to see a better approach to communicating can be using open-end questions such as Where would you like to begin? What options have you explored? Which concern would you like to talk about first? Can you tell me more about that? Open-ended questions encourage the exploration of thoughts and feelings by leaving individuals free to answer in any way they choose. On the flip side, closed sided questions s force a specific answer. They often present themselves as roadblocks to good communication. Sometimes you need specific information (i.e. what city do you live in?). Be sure the information you request is relevant to the person’s situation. Use fact-finding, limited-response questions sparingly. A closed question allows for a limited response. Understanding that each client is different from each other, focusing on each client while actively listen, not judging and knowing that the client is there for help is a way to adapt your communication between clients and or patients.

Drink in Trend: Thailand Essay

Ready to drink tea ?In the past 1 to 2 years, ready to drink tea market seem declining. But in the first half of 2008, ready to drink tea market grew 16% in market value and 13% in quantity while the entire beverage market grew 5% only. This is the result of intensive marketing activities in the market. ?Consumers perceive that green tea is for health and wellness whereas black tea is for refreshment Source: Pepsi Co Trading Co. , Ltd Source: Oishi Source: T. C. Pharmaceutical. Total market value: Bt. 3,600 million Lipton? Lipton is the market leader of black tea segment (with 80% market share0 ? In the first half of 2008, Lipton ready to drink tea grew 30%. ?Lipton launched Lipton 9 to create an image of Lipton as the expert in tea products. 3-4 years ago, Lipton Wave green tea was not succeed and withdrew from the market. ?The selling point of Lipton 9 is new green tea product with 9 kinds of herbs. Asian believe these herbs are good for health. ?Thailand is the first market that for Lipton 9 ?Target group: female aged 20-39 years / with health and beauty conscious. ?A Bt20 million marketing budget has injected to build awareness of the new product with product trial road shows for 900,000 consumers, advertising through major media channels and photo contests on www. lipton9. com. ?Sermsuk expects Lipton 9 to carve out 4-5% of the green tea market this year ? Product price of Lipton 9: can Bt. 14 and PET bottle Bt. 18 ? Key person: Mr. Isaress Sundravorakul, marketing manager of Serm Suk Ms. Ratchada, non carbonated drink director, Pepsi Co Oishi. ?In order to tap the functional drink trend, Oishi launched green tea product with chlorophyll – substance in green plant which helps to improve body’s blood circulation and increase oxygen level. ?Marketing budget for launching Oishi green tea – chlorophyll: Bt. 10 m ? Key person: Tan Paskornnatee, managing director Puriku ?Puriku’s mixed berry flavor not only creates a big success for the brand but also a new trend and category for ready to drink tea market: tea + fruit juice. Even Oishi, the market leader, has to follow and launched Oishi green tea mixed berry flavored at the same size 350 ml. ?Puriku fruit white tea is positioned as refreshment drink for teenagers aged 12-17 years instead of functional drink for adult. It is because functional tea drink consumed time to educate consumer; and adult with health conscious prefers drinking water and fruit juice. Moreover, teenagers love the sweet and sour taste of fruit tea. ?Other than sell in 500 ml bottle and priced Bt. 20 as other brands, Puriku put its fruit white tea in smaller bottle 350 ml and sells Bt. 12 a bottle. It gets a well response from teenagers whom live in other provinces and has limited pocket money. ?Strengthen the brand image by adapting famous duo boy band â€Å"Golf , Mike† as presenter ? Puriku will launch new flavor every year. Currently Puriku has 4 flavors. ?Key person: Suwandee Chaivaroot, marketing manager Zenya ?Zenya has released two functional green tea products: 1. Zenya light plus fiber (same taste as original flavor but amount of calories reduced by 50%) and 2. Zenya C 100 plus (added 100 mg of vitamin c) Functional Drink ?Even functional drink’s market value grow double every year but it is still not very popular in Thailand market because: oThais do not accept the product yet. It has to take longer time to educate the consumer. For examples, I Firm from Unif and Alive from Coca Cola, which entered the market too early, has been withdrawn already. oStrong advertising restriction. Even the product has got Thailand’s FDA approval; it cannot advertise all its benefit to consumer. ?Now only B-ing of Singha Corporation is still active in this market. It has just launched the 4th formula â€Å"B-ing Relax† into the market in May 2008. o4 formulas: 1. B-ing Fine (provide vitamins for immune system) ; 2. B-ing Boost (provide amino for burning fat and energy); 3. B-ing Comfort (provide fiber for digestive system); and 4. B-ing Relax (for reduce stress) oUnlike other brands which have only one formula with different flavors, B-ing has up to four formulas. This strategy helps to build confidence to consumer and can fulfill needs of different target group. Market Value of Functional Drink YearMillion Baht 2006500 20071,000 20082,000 Beauty Drink ?A category of functional drink which is blooming ? Collagen is the most popular ingredient in this category ? Sappe ?Market leader and the first brand of functional drink that use beauty as a selling point ? Launched in December 2006 by Saap Anan? Distribution channel: in first 5 months, it was distributed in 7- eleven only. ?Target group: female 20-45 years ?Keys of success: oAdvertorial in TVC program and P. O. P. (no above the line activity) oBeauti Drink’s formula: fruit juice + beauty ingredients in 365 ml bottle. It can be drink more often than milk and 100% fruit juice because it contains only 12% fruit juice. So other than beauty purpose, Sappe can fulfill the thirsty purpose as well. ?Product: oBeauti Drink Collagen 1000 mg oBeauti Drink Co Q10 oBeauti Shot Collagen 3000 mg + Fiber 2500 mg oBeauti Shot Co Q10 + Grape seed extract Meiji Beauti ?Launched in 2007 by CP-Meiji. ?Product strategy: beauty yogurt ?In order to compete with Dutch Mill which gains 90% market share of yogurt market, CP-Meiji build a new segment. Beauty yogurt is differentiated from fruit yogurt of Dutch Mill. ?Marketing budget: 50 million baht ?Marketing activity: above the line and below the line activities (movie preview and sampling). ?After conducted a consumer research, CP-Meiji found that the brand image of CP-Meiji is not young. So the packaging has been redesigned. ?Product: oBeauti Detoey – with honey and lemon for detoxify oBeauti Bright – with collagen for good skin oBeauti Miracle – with apple cider and honey for well being ? Key person: oDr. Kinggard Pattarathamas, assistant to marketing director oPaisan Chonbanyatcharoen, managing director CP-Meiji’s shares in different markets Market Total Market Value Share of CP-Meiji Pasteurized milk 3,500 million baht 51% Drinking yogurt1,500 million baht7-8% Yogurt (in cup)2,500 million baht10% Healthy Drink ?In the past, the target audience for healthy drink is sportsman aged around 20 years and 40-50 years. Nowadays, health conscious trend is expanding the consumer base. People whom do not play sports also drink healthy drink ? Market value: 1,000 – 2,000 million Baht. (estimated by Sahaphattanapiboon) i-Healti ?Launched in May 2007 by Sahaphattanapiboon ?Product strategy: added Co Q10 (substance which is important for good health and skin) ? Marketing budget: 70 Bt. ?Major distribution channel: 7-eleven and member system ?Packaging: oFirstly there was a lady image on the label to avoid Thai FDA restriction on healthy drink. But later on the lady image has been removed in order to capture male consumers. oRed color is selected because it is a powerful color ?Keys of success oUsed skin doctor as presenter at the beginning and now use Miss Thailand oBoth above and below the line activities (ie.road show) oSmall bottle: 100 ml / bottle. Less quantity makes consumers perceive that it is effective and 100 ml can be drink for refreshment as well. oAffordable price: Bt. 25 / bottle. Consumer can drink everyday. ? Product: oi-Healti Q10 oi-Healti Q10 Lite (actually it is a sugar free formula but Thai FDA did not permit to put â€Å"sugar free† on label so i-Healti Q10 Lite put â€Å"Low Calorie† instead. ) ? Key person: Pennapa Tanasarasin, director Peptein ?Launched in Jan 2008 by Osotspa ?Product strategy: added soy peptide (substance for good brain performance) ? Imported soy peptide from Japan? Marketing budget: 400 million baht ?Sales target 2008: 300 million baht ?Osotspa had set up a new unit called â€Å"marketing department for health and functional beverage†. Each year it plans to launch one new product. ?Major distribution channel: 7-eleven ?Product: oPeptein 4000 oLaunched in Jan 2008 oSell at Bt. 38 / bottle (100 ml) oTarget group: teenager, young adult, and first jobber oPeptein 8000 oLaunched in Feb 2008 oSell at Bt. 68 / bottle (150 ml) oTarget group: adult aged 40 years old up oKey person: Prathan Chaiprasit, senior deputy director Brane Fit ?Launched by Ajinomoto. ?Product strategy: positioning as brain food (Brane Fit) and skin food (Skinn Fit) ? Healthy food and drink will be a new business unit of Ajinomoto. And it will launch at least one product a year. ?The strength of Ajinomoto is the know-how in healthy drink from mother company in Japan ? Major marketing activity: sampling ?Target group: student and worker ?Product: oBrane Fit oSkinn Fit ?Key person: Pichit Kusamit, managing director Trend # 1: Sugar-free ?Sugar-free soft drink category is blooming while the overall soft drink market does not grow in the first half of 2008. Consumers become more health conscious and the taste has been improved to be similar to classic formula. Source: Coca Cola Thailand ?Coca-Cola (Thailand) Co has spent 50 million baht for its Genzero campaign, aiming at strengthening its leadership in the sugar-free carbonated beverage segment. The campaign was designed to strengthen the success of Coca-Cola Zero by appealing to the emerging trend among teenagers and young adults to break free from stereotypes. Coke Zero was launched in May 2007 and now has a 43% share in Thailand’s sugar-free carbonated beverage segment, estimated to be worth two billion baht.? Key person: Chuenhathai Vuntanadit, regional marketing director (Coca Cola) Trend # 2: Sesame Soy milk market share by brands Vitamilk50% Lactasoy35% DNA 12% Others 3% Source: Vitamilk ?The intensive marketing activities of hi-calcium milk Anlene and Calcimex in the past few years has created a bone health conscious among Thai consumers. Soy milk companies catch the trend by adding black sesame, which is rich with calcium, into their products. And this soy milk’s category is now in full blossom. DNA ?DNA soy milk was introduced into the market 4-5 years ago by Dutch Mill. ?In order to compete with other two major players in the market: Vitamilk and Lactasoy, DNA is positioning as â€Å"hi-calcium soy milk† with black sesame. Now DNA is the market leader of this segment. V-Soy ?Vitamilk launched V-Soy in 2006 ?Positioned as hi-calcium soy milk and targeted at male consumer. ?Three flavor: double black sesame, white sesame, and no sugar Vitamilk ?Sales of Vitamilk original formula dropped in the first half of this year. It is because 1) glass bottle was short of supply; 2) retail price of Vitamilk UHT 250 ml increased 2 baht to Bt. 12 but rival, Lactasoy, remained price at Bt. 10 and added quantity to 300 ml. Vitamilk flights back with Vitamilk to Go in Black 300 ml (glass bottle) and 330 ml (UHT). The 330 ml pack sells at Bt. 10 / box until end of this year. ?Key person: Chanid Suwanprim, marketing manager of Greenspot Foremost Hi-5 ?Foremost launched the cereal flavor soy milk in end of 2005. ?Unlike other products on the market, Foremost Hi-5 contains black sesame, brown rice, barely and wheat germ. Anlene ?Anlene also launched soy milk with black sesame. ?Key person: Lalana Boonngamsri, marketing manager of Fonterra Brands (a subsidiary of Fonterra, the world leader in milk and dairy products and the world’s largest milk exporter. Fonterra is headquartered in New Zealand and operates a network of consumer dairy businesses in 40 countries worldwide. ) Trend # 3: Smaller size Recently several brands of beverage introduced small pack into the market with different reasons: Refresh drink ?Decrease in purchasing power. Small pack is cheaper. ?Able to finish the whole bottle in one time ?Can drink several kinds of beverage Samples: oPuriku green tea – 350 ml oOishi green tea – 350 ml oZeny green tea – paper box oSplash (orange juice of Coca Cola) – 180 ml (sells Bt. 10 a bottle / target: kids) oTropicana (orange juice of Pepsi Co) – 250 ml in glass bottle (sells Bt.10 a bottle) oCoke – mini can (sells at Bt. 10) oRed Bull Cola – 325 ml (sells at Bt. 10). Functional drink ?Consumer perceive that small bottle is more effective than the big one. Samples: oBeauti Shot – 50 ml oi-Healti Q10 – 100 ml oSt. Anna – 100 ml oPeptein 4000 – 100 ml and Peptein 8000 – 150 ml oBrane Fit 100 ml Hi calcium milk ?Anlene launched the concentrate formula, which contains 4 times the calcium of regular milk in 110 ml UHT box. ?Target consumer whom get calcium tablet. ?It is very successful. Anlene’s market share jumped from 17% to 38%with in 6 months. The total market values of hi calcium milk is 1,000 million baht. Samples: oBeauti Shot – 50 ml Others Fruit Fit For Fun orange juice: ?15% orange juice drink launched by TC Pharmaceutical for economical and super economical markets. ?Unlike 100% fruit juice which sell in modern trade channels only, Fruit Fit For Fun is applying the same distribution network of Red Bull, Sponsor, and Puriku. ?Ranked no. 3 in 7-eleven after Splash and Tropicana but its share in traditional channel is still far away from DeeDo, the market leader. DeeDo sells at Bt. 10 a bottle (500ml) while Fruit Fit For Fun sells at Bt. 13 a bottle.

Shakespeare’s Romeo and Juliet

â€Å"In time we hate that which we often fear† – William Shakespeare. Shakespeare understood what most do not: the true nature of hatred. Since most people do not realise that their hatred simply masks their fears, they   never confront the real problem. Consequently, hate continues to ruin countries, cities and families. This notion of hatred is never more evident than in Shakespeare's tragic play, Romeo and Juliet. In this play, the characters' hatred masks their fear of being powerless and drives them to prove their superiority, but this only causes their destruction. First, characters identify with imaginary labels such as power and courage to mask their self-doubt and to feel belonging. For instance, Tybalt tries to prove his superiority over the Montagues by projecting himself as powerful and socially dominant. When he sees Romeo intruding on the Capulet feast, he insults him as a â€Å"slave† (1.5.54) that he should â€Å"†¦by the stock and honour of [his] kin / To strike him dead [he] holds it not a sin† (1.5.56-58). Tybalt belittles the Montagues as worthless slaves that he should punish and kill without guilt. Therefore, he will rid Verona of their filthiness and prove his social power. Likewise, Sampson pretends to be a courageous warrior to improve his reputation and social standing. To Gregory, Sampson can easily portray himself as â€Å"†¦a tyrant† (1.1.19) that after having â€Å"fought with the men, †¦ will be civil with the maids; / [and] cut off their heads† (1.1.20-21). In short, they use their illusions of power and courage to deceive others and themselves into welcoming and accepting them.However, when humiliated, their illusions are destroyed and their insecurities are threatened to be revealed which leaves them defenceless to exclusion. In fact, when Tybalt is stripped of his power and forced into submission, he runs away ashamed to hide his inferiority. After arguing with Capulet, Tybalt is forced to leave his own banquet which with his â€Å"patience perforce with wilful choler meeting† (1.5.88) makes his â€Å"†¦ flesh tremble† (1.5.89). Tybalt trembles with rage and shame due to his forced submission to Capulet which proves he has no true social power as he must obey orders not command them. Similarly, Sampson quickly shies away from a fight when confronted by the Montague servants to hide his cowardice. Sampson urges Gregory to fight as he â€Å"will [supposedly] back thee† (1.1.35) and to â€Å"take the law on [their] sides, let them begin† (1.1.35) although he proclaimed himself a merciless tyrant. When he is confronted with a fight, Sampson backs away and encourages Gregory to take the lead which proves he is just a narcissistic coward. In other words, when the inferiority and cowardice of characters are exposed, they scramble to hide their true identities.As expected, to regain their lost status, characters resort to aggression to distract others from their vulnerability. For example, Mercutio, feeling offended and disgraced, quickly belittles Tybalt to regain control of the situation and his social power. Angered by Romeo's â€Å"†¦ calm, dishonourable, vile submission† (3.1.70), Mercutio disgraces Tybalt as a â€Å"rat-catcher† (3.1.72) and challenges him to a fight so â€Å"‘Alla stoccata' carries it away† (3.1.71). Mercutio challenges Tybalt to a fight so that people will fear him, remember him as a strong, brave fighter and remember Tybalt as a ‘rat-catcher'. In the same manner, Romeo immediately challenges Tybalt to a duel to avenge Mercutio and justify that he caused his death. Romeo decides that someone needs to â€Å"keep [Mercutio] company: / Either thou or [Romeo], or both, must go with him† (3.1.124-125). Romeo, infuriated, allows his emotions to take control and seeks revenge to justify and compensate for his cowardly submission which caused Mercutio's death. In other words, characters that lose their illusions of power and courage struggle to feel accepted due to their fear of rejection, so they violently and desperately defend themselves.Undoubtedly, they do not achieve their goal of self-redemption and only continue the cycle of hatred which creates a never-ending path of destruction. In fact, Mercutio's violent attempt to gain social power blinds his reason and brings about his social and physical downfall. After being struck, Mercutio exclaims â€Å"I am hurt† (3.1.86) while his opponent-Tybalt- has â€Å"gone and hath nothing† (3.1.88). Mercutio's attempt to prove himself powerful ends with his death not Tybalt's. This proves that aggression is not the solution and only ensures self destruction. In contrast, Romeo's mother-Lady Montague- pays the consequence of death for Romeo's rash decisions. Before discovering his dead son, Montague declares: â€Å"†¦my wife is dead tonight / Grief of my son's exile hath stopp'd her breath† (5.3.210-211). Romeo's impulsive actions, which lead to his exile, causes his mother's death which proves that when characters resort to violence, they not only unintentionally destroy themselves but take down others too. In other words, when characters project their self-hate unto others through aggression, they cause their own destruction and collateral damage.