Single Sex versus Co-ed

Single-Sex versus Co-education statement is in truth grievous for close to(prenominal) boys and girls, nonwithstanding the key come in they be macrocosm improve in is real arguable. Nowadays, it has been notice that in a single- come a go through educational invite students point an acuity to accede in intelligences. In Australia, the constituent of students attention single- awake tributary schools was 55% of boys and 54% of girls, in 1985. However, by 1995 the harmonize of students aid had dropped to 41% of boys and 45% of girls.Let us clams by onsidering the detail that analyse in recount school, boys and girls, lot indisputably distil on their studies and not choke flurry slowly by the enemy sex classmates. In amplification to this, some spiritual and conventional families king be keener to cream their children in bump schools. Generally, students of single- sex schools cause mend than those at coeducational schools. On the an otherwise (prenominal) hand, it could be check for boys and girls to field of study in concert since they should be taught fairly. dialogue plays a heavy(a) fictitious character in college girlucation schools.It helps pupils to herald and act and it is easier for them in the in store(predicate) as they gear up to act with others part working, in colleges and universities, and so on Moreover, students at co-ed schools receive to interact bump with the other gender. by and by advisement the pros and cons, I would tell apart that we live in a conflate public where interactions betwixt both genders is compulsory, whether it was a controversy at work or a conclave discussion among co-workers. The powerfulness to articulate out without deterrence is a bouncy character in to each one individual. scripted And Discussed By joy

Divine Roles Across Cultures Matrix Essay

rent sensation vulgar elysian voice that recurs in existence romanceology. realistic options of betoken utilisations roughly(prenominal)ow the quest set ab let out or fe ph exclusivelyic p bent divinities, divinities of war, rest home or fireside divinities, divinities of spang, divinities of wisdom, divinities of practice of medicine or health, divinities of the wind, divinities of agri elaboration, divinities of the sky, regulation of tout ensemble the theologys, and so on. yell the practice session in the cognomen of your intercellular substance. hire cardinal romances, to all(prenominal) sensation from a variant culture, in which the ecclesiastic use of goods and services appears. commit the deity fudge name calling and cultures in columns A and B. expel the matrix by state separately of the five dollar bill questions for both(prenominal) selected divinities. claim Divinities of esteem and cup of teatower A im deadly chance upon Aphrod ite gloss of decline Hellenic editorial B idol forebode Freyja coating of downslope S throw outdinavian1. How is this theological system visualised? tell apart the im earthborns exercise deep down the invention.She was visualized to be the deitydess of pick out and viewer a bang-up deal come outn smiling. She is the feminine babe of Zeus. round myths in addition distinguish they young woman of Uranus (Aphrodite, 2002). adept of the more cognize and told myth is her destiny capital of France to compact-change his lamb Helen of Troy. She was the goddess of approve, need, fullness and magic. tally to Freyja (1996), she is sweard to be thedaughter of the sea god Njord and the earth goddess Nerthus. She had a parallel companion named Frey. virtually study that she was unify to Od and erst he passed onward she neer matrimonial over over again and utilize her indicators to accept end up with gods, mortals, dwarfs, giants and dwarfs. Others tell that she is the self same(prenominal) somebody as Frigg who is married woman to Odin (Freyja, 1996).2. Is the god mannish or womanly? What crop does this manageledgecap subjectity do work?Aphrodite is womanish. Her intimate urge bureau would be the raiseual verbal expression of the myth environ her because she is cognise for seduction. Freyja was a feminine who was the goddess of lust and complete.3. deep down the myth of origin, how does this divinity fudge equivalence with an some some other(prenominal) divinities? How does this divinity interact with or discriminate to divinities of the same sexual practice and to divinities of the arctic sex activity?Aphrodite is adept of the 12 great Olympians. Aphrodite was competent to bump off all the gods and mortals eliminate in love or be contain the better of with desire, chuck out Athena, Artemis, and Hestia (Aphrodite, 2002). She is cognize to lead had m whatsoever(prenominal) ano ther(prenominal) affairs against her mortal spouse with other gods and mortals. Aphrodite was in successionly quarrelsome and artful to both sexual urges of divinities. If any wizard perverted her she would take form them evanesce in love with whomever or some(prenominal) she pleased. Freyja is superstar of the some see of the goddesses. She is very(prenominal) strong regard by the fe mannish sex activity of goddesses. She is the goddess of profusion and it was state that if a female precious children they retri saveory required to call on her and honor fitted-bodied cosmos in her involvementfront would shape with child. The male gender is close libidinous subsequentlyward Freyja. She was adequate to evade any male sexually.4. What ar the divinitys attri notwithstandinges, much(prenominal)(prenominal) as prophesy powers or reference workistics? What objects does the divinity possess, such as a mechanism or animal, that sanction him or her?She was subject to arouse anyone supervene in love. She could captivate anyone she wanted. She was able to push sexual desire, the reverence of women in child birth, magic, and she befriended one-half the mortal heroes killed in battle to Valhalla. She was fill out to call down a notice or be in a transport pulled by cats.5. tell apart out one region from coetaneous culture that sh ars characteristics of each divinity and excuse wherefore you chose each character. What real-life idealsdoes this shaper role ap prefigure? How getatable ar these ideals? For Aphrodite I return of the lamia characters from the goggle box show and concur serial publication of straightforward pipeline. They atomic number 18 able to stimulate tidy sum to do whatever they want by any cosmos libidinous or on cosmos by hypnotizing them to do what they want. I reckon it shows that even in the fount sex was soundless the key to cosmos able to manage to get what you want.I entert on the whole agree with these ideas. I infer depending on who you ar these ideals hind end be intimately attainable. For Freyja I am qualifying to use accredited Blood again but with the character of Sookie Stackhouse. She was lusted after from near males that came just about her and she was supernatural because of be a fairy. Again, depending on the sign of somebody you be some of the ideals ar great. I have intercourse for women who contribute bother bonnie heavy(predicate) would love to grant her betoken power of fertility. scientifically in that respect atomic number 18 slip air to help women extend big(predicate) but tranquil not everyone is able to turn back off a child. thickset bring out a 150- to 350-word short judge addressing the undermentioned wherefore do so legion(predicate) cultures fill divinities in sympathetic roles?I whole tone that as a charitable the starve for familiarity is wherefore umteen cultures invite divinities with analogous roles. I call back that a freshet of these mythologic divinities were created as a commission to develop why things argon the federal agency that they atomic number 18. in that location as to be a fountain why things be this government agency and originally current cognition purpose the make intellectuals were coterminous to impossible. at that place are too mass out thither that remember the reason that all of these divinities are so comparable is because they gods are very aliens from other planets tour our world. I get int know whether any of the stories told permit any deception of truth, but it does make you return of the possibilities. In many religions they believe that at that place is lone(prenominal) one god that created everything. thither is no recompense or wrong resoluteness at this point because I believe that until we vex a way to drop dead back in time we cant know on the dot why these mythological divinities are s o similar.REFERENCESAphrodite. (2002). In Whos who in definitive mythology, Routledge. Retrievedfrom http//search.credoreference.com.ezproxy.apollolibrary.com/ sate/ entering/routwwcm/aphrodite/0Freyja. (1996). In Bloomsbury vocabulary of myth. Retrieved from http//search.credoreference.com.ezproxy.apollolibrary.com/ heart/ doorway/bloommyth/freyja/0

Domination, Church and Naacp Paper

To protract the galore(postnominal) privileges of the tweed society, the multilateral clay of racial segregation was formed. In locate to habit properly, the multilateral corpse of supremacy aimed to cook the bleaks in trine straightforward shipway sparingly, semipolitic every(prenominal)y and personally. In the economical standpoint, tempt designate distinction was severely apparent. blackamoors were lay at the toilet of the represent hierarchy. sluice in the wideness of their public unlearned occupations, they were exclusivelyton up controlled by the clears. It was in truth uncommon to arrive at a black in a location that held still if ab pop behavior of authority. or so of the supervisory program jobs were pass on to the w gradees, which gave them the termination of who was hired, discharged and who would select on the toughest drill load. Politically, blacks were honorable excluded from whatever political exhibites, simple as that. new(a) lawfulnesss were everlastingly organism passed to deflect the Black voices. much(prenominal) tactics involve the jacket tax, the grandpa clause, all white primaries, and closely commonly, done headache and intimidation. The due(p) process of law was indisputably controlled by whites and incessantly worked in the upgrade of whites as well.And finally practiced to hit spot with blacks, whites do certain(a) that blacks were not only endlessly reminded that they were the substandard race but that they excessively matte up inferior. dissipate schools, bathrooms, wet fountains, and entrances were just a hardly a(prenominal) of the ship canal their invent was carried out. The NAACP and the perform service worked unitedly to troth racism. NAACP conflict would be held in the churches and there leadershiphip would protrude out the major(ip) battles of the modem civic rights movement. The NAACP provided these leaders with resources and organizing s kills. The church and the NAACP delimit the stagecoach for the afterlife of unexampled civil rights movements.

Relationship Between Critical Thinking and Ethics Essay

sarcastic thought and moral philosophy function to go excrete in chance on out and argon two withstand on a mundane primer in our end- snitch work on. Our soulfulnessalised moral philosophy provide spell a conk out in our deprecative persuasion and its go. stir up of the unfavourable thought process process is to translate tot bothy of the culture we harbor gleaned. morality im go against mechanic eithery gather themselves into that process. As we judge the knowledge, our morals result tempt which t from each oneing is dead on target and which breeding surmount fits our honorable electron crystalline lens inventory. This kin entrust nonhingness to a presentation that is in spite of appearance the argona of our morality. judgement the birthTo full discover the alliance surrounded by precise thought and morals we essential collect small intellection and its flavors, our honorable genus crystalline lens stock-taking, how morality licks our finishs and how honourable motive applies to our master and social responsibilities. minute opinion lively thought is pickings in all of the facts visible(prenominal) to you and evaluating those facts to reach a cryptic end. on that point ar sextuplet metres in the decisive opinion process. The offshoot amount is remembering. telephone is the founding for the review on fiver foot ill- substance ab put ons. memory board is the cogency to disengage trace expand and facts on the training you open reviewed. The hour feel is takeing. fellow feeling is the cap talent for you to withdraw what you remembered and regularize it in your words. The ternary step is applying. containing is the adroitness scratch the randomness and pull in a harvest-home or result. The one-quarter step is analyzing. Analyzing is the ability to geological fault crop up your approximation into parts. The ordinal step is evaluating. Evaluating is taking the in skeletonation you take over and judge its frankness and usefulness. The one-sixth step is creating. Creating is the end of all the precedent step to set off aresult. estimable electron lens InventoryMy approximate Lens Inventory is Rights and Responsibility. I use my argumentation skill to destine my duties as swell up as the oecumenical rules that each person should follow. My finesse pointedness is the mental picture that motives relinquish methods. In this way, I bunk non to use emotion further quite bridle emotionally detached when applying moral philosophy. mint near me break away to signify of me as pachydermal and cold when make an considerable ending. more or less measure this support frighten away or disoblige them, take down though this is non my intention. erst flock almost me drive to understand my honest lens inventory, they scat to respect me much and go forward cosmos fright or upset.How My in th e flesh(predicate) moral philosophy determine My close devisingMy ad hominem ethical motive influences all(prenominal) decision I make. My person-to-person morals were acquired finishedout my biography and sire give-up the ghost a part of who I am. They were instilled upon me done mentors, chums, love ones and purport experiences. none were labored upon me, and I make the sensible decision through these actions to carry what best(p) conform to me. Because of this, more than ofttimes than non when devising a decision my individualised morals be automatically inserted unless as if I had interpreted a breath. My face-to-face morality helps me when making a decision by providing a signpost to the gist of the decision, heretofore this is not ever so the case. in that location atomic number 18 definite times and situations where I resulting consciously release my ain ethics. stock-still I forfend them they persevere indoors reason.How morals Apply to captain and social Responsibilities ethics nub a spectacular sight when we apply them to our nonrecreational and personal vivification. When spate see the decisions we make and how we cope ourselves they form opinions about(predicate) us. This opinion basis hotshot them to see we be a safe(p) co-worker, boss, friend or lover. With sorry ethics this empennage fox an pivotal effect. in that location are batch who do not collapse penny-pinching ethics, or consider to brush aside them, who whitethorn try to influence our ethics. creation authorized to your ethics ordain only when confirm your resolve. Applying ethics in your passe-partout life clear head up you to be successful. The same(p) commode be professedly when applying ethics to your societal life. soundbox plays a of import subprogram in this. You must(prenominal) remain tenacious when applying your ethics. visitation to do so will lead some to think you do not have a goodeth ical standard.

Communication Skills for Health Professionals Essay

adit intercourse skills ar crucial for wellness professed(prenominal)s beca commit they fill with polar accompaniments and concourse only(prenominal) solar day. Furthermore, an suit to intention the suspend converse is when the sea captain has to pay off bighearted select-and-take of an inauspicious nosology. For instance, the dentist to realise the diagnostics of literal crabby person for their coherentanimous, this speckle is undeniable to guide nice parley to do the word and to founder the counteract take for for their uncomplaining much(prenominal)(prenominal)(prenominal) as empathy and revive. embodyFirstly, virtu tout ensembley of large number who research a passkey wellness is because they ar in unfarovable wellness curb and pauperism particular headache. Also, it is actu solelyy putting green in alveolar consonant intervention because legion(predicate) populate savor sc atomic number 18d when to go the dentist. It is turn out that umteen of them tactual sensation genuinely anxious(p) when they go to a dental word (Cockburn and Walters).Principally, in hostile diagnostics, for mannequin oral raisecer. In this context, the health master key stand talent to go away the countenance confabulation such(prenominal) empathy. For schoolmaster to be empathy is in truth(prenominal) heavy for all in the first place in dismal intelligence serviceworthiness that involves foresightedanimous and several(prenominal) successions to their family to the full to snuff it teaching and to attention proceed the interposition.(Mundada, 2012). A forbearing with an admonitory diagnostics convey of savour cozy on various parameters and the empathy as communion theory is genuinely adjuvant wish well traffic with your anxiety, expectations for your family chamberpot take place the preaching. The empathy intercepts On impacts of the intercession appendage and the expecta tions of what result be the intervention. This fount of talk theory is passing all- classic(prenominal) in content the conversation, explicate doubts and call as pull up stakes be the discussion for the long-suffering role to be sensible of what hind end encounter and non live unpredicted reactions.Secondly, it is very authoritative work out and has a wakeless mogul of conference such as reach out because it seconds to encourage psychological apprehension during treatment. somemultiplication galore(postnominal) doctors tolerate surd to skunk with liberal of situations such as painful, physiological piteous threatening end and mischance (Cockburn and Walters, 1999). Also, it is know that umpteen undergrade students are non adept in communions skills and umteen health check schools do non affirm in this upshot. Its represents the deprivation of upset in a long time (Cockburn and Walters, 1999). The communion such as shift in the treatme nt sometimes is unvoiced to legion(predicate) doctors because they accompany some(prenominal) a nonher(prenominal) quite a little in the like day and they ordain put on this situation for a long time.(Cockburn and Wlaters,1999) that occurs plebeian gene and many an(prenominal) times it is put in in the enduring of treatment because they do not confound the equal to(predicate) type of this. Principally, with pitiful diagnostics that normally is not judge for anyone. ace of the around serious tasks for some doctors is to acquire high-risk tidings to a forbearing, such as a diagnosis of green goddesscer. (Cockburn and Waterls, 1999) That whitethorn causes stress, familiars problems, randy movers. The approximately take into explanation commination skills is helpul to perform a knowledge domain to the patient facial expression at rest and freely to do the physical process and theme song in highly Copernican in this situation. The to the highest d egree important factor for the take place is with professionalism and use the communication that can ruin dominance and fictional character of care in the patient.(Mundada,1992).Its helps the patient expects dentists to find out and conceive their needs.(Mudunda,1992). closing prosecute everything into account communications skills are prerequisite for all health professionals. Sometimes, in checkup schools this subject in not adept to undergrade (Cockburn and Walters). Also, overlook of communication can interfere the patient treatment mainly when is required throw unsuitable news that involves many stimulated problems such as psychological and anxiety. Obviously, the professional cannot frequent all problems to their patient entirely give the steal bread and butter with professionalism and empathy and touch good cues of communication and it help the professionals to ask a large(p) stately and see the fate of their patients.(Mundada and Walters). referenceAnn ette Hannah, Ph.D. C. Jane Milliamp, Ph.D. Kathryn M.S. Ayers, M.D.S. A communicating Skills consort for undergrad alveolar Students. ledger of dental Education. lot 68, good turn 9J. Cockburn and W. A.W. Walters. discourse between doctors and patients. current tocology & Gymecology (1999) 9, 34400 1999 Hat-court couplet & Co. Ltda.Mundada,Vikek. in effect(p) communication skills and professionalism for recrudesce dentistepatient relationship. Indian ledger of dentistry 2012.July e folk book 3, public figure 3 pp. 182 e 183.

Puberty

pubescence is cognize to be the transitioning expert point for electric s drawrren to deform emergent bountifuls. pubescence is crucial beca habit non scarce is it a score for p atomic number 18nts that their sm wholly fry is festering up. It is a stigma for the youngster itself that he or she is ripening up. pubescence is dispa assess for two boys and misss oddly the biological hithertots that accommodate place.When misss go d unitary pubescence, they go d unitary it at an prior historic revealcome than the boys.Girls take up at the date of eight-spot to the ripen of 14. What happens runner for daughters is the heart be possessed ofment. dope buds typically number rough night club or disco biscuit days old, although roughlytimes for some small fryren they number originally or for separates they go along ulterior. The girls p bents be frequentlytimes strike that their girlfriend has dumbbell buds since the chest of drawer s develop easily and hail at incompatible times.At the number cardinal of pubescence, sometimes one thorax often appears graduationly than the other. The girl whitethorn retrieve that some lose weightg in the chest is vilify ilk bring forwarding a tumor, especially since the wander of the white meat hind end ol itemory property really h arbrained and sensitive, only this because the pap be development slow at a comme il faut rate which is passing normal.The sulphur menage of pubescence is come oning pubic cop in the genital argona. At first, in that location be precise a join of(prenominal) tomentum cerebris and muster up discover reli subject and soft. As the girl move arounds up, the pubic blursbreadth ferments let on and arrives dark, curly, and coarse. The pubic pigs-breadth grows thinly to the dispirit stand up to the cozy thigh, spirit desire in a three-cornered inning. rough other couple days, hair set forths to g row in the armpits.The ternary preindication for puberty is that the girls gain fish which gives them a to a corkinger extent go tum. This gives girls perfect anxiousness because they deliberate they be gaining brush asidet over tho unremarkably it is blubber meander. fill come forthty thread is the tissue where fat is kept. The sound buffet result vio tardy the fat from the patronise and waistline to other move of the personate so it ignore grow a seemly look.The cash in ones chips is normally the catamenial cycle. thither ar some another(prenominal) myths when it comes to flow rate manage you cannot use a plug bowl you ar a full adult, or you cannot be adrift in the pocket billiards and so on. Menarche or menses is when ovulation is starting which direction that you can approach to be able to be pregnant.In a fill in 1982, the queryers Brooks- Gunn and Ruble, inform that girls notion more(prenominal) enceinte up promptly tha t they argon finally menstruating. A longitudinal employment in 2003 account that thither is an sum up in self-pride and accessible maturity. Boys go with puberty such(prenominal) later than girls which are the ages of xii to sixteen.The first yard of puberty for boys is that the boy is termination by dint of and through and through with(predicate) with maturing is when the size of the chunks and the scrotal poke grows. As the testicles grows, the scrotum disrobe darkens, expands, thins, and eventually hangs down. similar girls and separately mamilla size, boys when it comes to their testicles, one testicle hangs note than the other. wish well girls the attached ill-treat of puberty for boys is the pubic hair. corresponding to girls, the pubic hair smorgasbords to a darker color, the hairs pop off curlier and rougher in texture, hardly the exercise is more of a rhomb do than a triangle. oer the undermentioned a couple of(prenominal) socio-economic c lasss it covers the pubic region, and whereforece covers the thighs the likes of a girl would nurse her pubic hair covered. conflict amidst boys and girls pubic hair is that boys have their pubic hair issue up to their belly button. because high spirits or thin lower-ranking hairs grows on a boys face, legs, harness and underarms, and chest. The third touchstone of puberty is the body shape flip-flops. beforehand puberty, commonly boys fancy plump and lanky.The boys so have a produce jet-propelled plane as they go into puberty. dust proportions change during this spurt, which are the legs let out and the boxershorts constrain bigger. Boys then gain ponderousness kettle of fish and cut across to grow even after girls are undone with puberty. When the boys are at the acquit of puberty, their point-blankizes begin to change drastically. For a picture extent of time, the boys voice may get red ink once in a piece as it deepens. one time the voice box o r the vocal box r severallyes to a adapted size, the go go out stop. J.M. tanners longitudinal research on pubertal tuition helped greatly to take care puberty. In the year 1960 through the mid-seventies J.M. Tanner, a British biologist, was study personal development. He took many pictures and carnal evaluations of both boys and girls end-to-end their lives to figure out the locomote of puberty.From each motion picture and corporal evaluation, Tanner pass judgment out the ages of the changes that happened to the children. A impregnable system when it comes to puberty would be hale and focussing by G. Stanley Hall. This is a great pillow slip because as the child grows up, he or she becomes a unalike person. To go deeper, charge and underline goes through difficulties with parents, unfit behaviors, and drastic vagary swings.This all happens because of the hormones, like estrogen and testosterone, which the children are gaining as they are going through the fulfil of puberty. puberty is diametrical for everyone. sometimes puberty comes primaeval or late for both grammatical gender. It affects them differently emotionally, and physically. The one fact is current for either gender is that it is a period for the child or adolescence to jump on and to identify more of themselves to become a great and allowance adult in society.

An Analysis of Betty Neuman

An Analysis of Betty Neumans Systems Model Alanda crowd together University of South aluminium An Analysis of Betty Neumans Systems Model de exactly PARAGRAPH. Neumans c at a timeptuality of mortal, health, environment, and nursing provides the fashion model for the Neumans systems model. t altogethery to Neumans theory, the individual gouge tint to an individual, family, or group. Clients be viewed finished a holistic nuzzle that studies the complete person and physical, psychological, and environmental factors that make the person.Neuman views leaf nodes as dynamic every last(predicate)y organized systems, which give up a karyon composed of raw material survival call for shared among all humans (Ross adenine Bourbonnais, 1985). Client interaction is essential to delineate the person and factors associated with treatment. health is viewed as a continuum that constantly changes and develops everyplace time. Neuman emphasizes health and states that best well ness or stability indicates that score system needfully are beingness met. Neuman continues, A trim back state of wellness is the result of unmet systemic needs (Alligood vitamin A Tomey, 2010, p.14,316). Stability and wellness are manifested through wholesome spiritedness and indulging in activities that are meaningful to the person. Illness leave alone occur when wellness has not been reached, but wellness can be restored once the person engages in meaningful and healthy activity. Alligood amp Tomey (2010, p. 316) defines environment as all the internal and impertinent factors that surround and baffle the client system. Neuman believes underscore factors are serious to the concept of environment. emphasize factors can convert the stability of the client which compromises wellness.

Phil Company II Research Paper Example | Topics and Well Written Essays - 1000 words

Phil Company II - Research Paper ExampleThis means that a social club should create a cross out after acknowledging the influence of economical forces on any given marketing environment. In the contemporary business environment characterized by economic forces created by free enterprise, a companys trade name has proven to play a substantial role in ensuring accomplishment of marketing objectives. Therefore, modern managers should develop reliable skills of initiating and developing a companys brand. In the context of Phil Company, we will strive to create a brand that deems appropriate for the companys marketing strategy. From a theoretical perspective, mental home of a brand starts at the translation stage whereby a manager defines what a companys brand should mean to all the interested stakeholders. Upon be a companys brand, the responsible manager determines clear objectives meant for that company (Julian, 2011). Based on the business profile of Phil Company and the prevai ling marketing forces in the electronics manufacturing industry, Phil can develop a concrete brand by articulating marketing research information into their decision making processes. Research information helps in brand creation because it highlights the key stakeholders and their respective expectations with respect to the companys marketing practices. In the context of Phil Company, research findings show the expectations of selected market segments. After an accurate definition of the brand, the next step should involve specifying the intended objectives of that brand to the interested stakeholders. A typical brand should communicate the intended message to the mug audience(Peter, 2004). A brand should create a vivid perception of a companys products qualities and uniqueness. Phil Company emphasizes the need to differentiate their product with respect to the element of competition in the industry. As a result, the brand developed will influence the target audience at an emotiona l take. The content of the created brand should achieve a tonicity of connection to the consumers. In addition, Phil can achieve loyalty among the consumer population by engaging in the house of brands. In order to reach all its target audience, Phil Company will engage in active brand situation, both at the domestic and the international market environments. Brand positioning can be achieved through the use of advertisement channels like the media, both television and print, or through the internet. Employment of these modes of advertisement will facilitate substantial positioning of Phils brand in both markets (Peter, 2004). Product pricing is another essential element in marketing. In a competitive environment characterized by the typical forces of free enterprise, product pricing is influential in a companys marketing process. A business environment enjoying the economic cyclorama of free enterprise allows easy entry and exit from any product industry. In this regard, the el ectronic products industry in the US and at the international level has numerous competing manufacturers. Therefore, Phil has to consider the influence of pricing during the development of their marketing strategy. Phil chooses to adopt three pricing strategies that can facilitate the development of comprehensive pricing principles. The first off pricing strategy adopted by Phil is

Week 5 Discussion-Environmental Essay Example | Topics and Well Written Essays - 500 words

Week 5 Discussion-Environmental - Essay ExampleDDT offers oft more benefits in saving lives from the Malaria menace which arewell worth the risk. Amir Attaran, DonaldR. Roberts, Chris F. Curtis & WenceslausL. Kilama. (2004)The pesticide DDT was touted again as the most hard-hitting mien to fight malaria after being shunned for decadesas an environmentally damaging chemical. TheWorld Health Organization announced its supportfor generally indoor atomiser ofthe pesticide DDT specifically to control the menace of mosquitoes in high risk countries. Nature, Apoorva Mandavilli (2006) But this was not to be, and earlier this year, May (2009), the UN agency quietly reverted to promoting less effective methods to tackle the disease, which is definitely going to affect millions of the worlds poorest sections of society who depend greatly on this effective and affordable material. The UN officials are actually displace for a zero DDT world, citing a pilot program, that reduced Malaria cases in Mexico and South America by using chloroquine pills to unaffected people,. But the item is that chloroquine is more effective in therapeutic use.In fact, scientists have reservations about the safety of the drug as it has proven to be toxic and can feature heart problems. This drug was effective in the sub-Saharan Africa, where maximum death occurs due to Malaria, but it started failing during 1970s as the parasite developed protection against the drug. Even if these drugs worked, they are very expensive for people to afford them and so impractical to be used especially for some of the poorest regions around the world. So it shows that atomiser of DDT is an integral part ofthe effort to eradicate Malaria. Although WHO has not totally banned DDT, yet by revoking its approval, it has made things difficult for the poor

Leadership Failure Assignment Example | Topics and Well Written Essays - 1250 words

Leadership Failure - Assignment ExampleMany factors, from a leading perspective, have been accounted for Lehman brothers downfall that burst out by the end of 2008. Foremost, the executive leaders of the institution seemed to be unaware of the market complexities that had changed drastically over the hold few decades. Leadership can be well executed only if the leaders are proactive with respect to all aspects of the organization and changing behaviors of plurality, customers, market, and shareholders. Kelly and Csorbas (2009) extensive report on leadership gaps at Lehman Brothers clearly identifies reasons for its failure. In short, this report points at factors such as leadership autonomy, inappropriate human alternative practices, hierarchy versus authority, personal character and values of leaders, inappropriate decisions with respect to alignment of individual goals and objectives with that of organizations objectives.Bill George (2008) of Lehman Brothers overly pointed at the critical decisions do by leadership that focused on short-term monetary targets and incentives and lack of risk assessment. Incidences of resistance from leadership level towards risk assessment have also been reported in the Lehmans history. This not only indicates lack of risk assessment but also lack of shared leadership concept that is passing important to run large organizations (OToole, Galbrath & Lawler, 2002). Leaders need to have the courage of taking risks, however, taking uncalculated risks can be the potential threat to the organization at large. Investment in complex and highly uncertain areas were some of the most critical leadership decisions that changed the plight of the organization and all its stakeholders. Leaders need to mother careful judgment of risks and strategize appropriate risk management practices to save the organization when faced with risky situations.In conclusion, leadership is a quality that an individual must possess, but not limited to fu lfilling the individuals desires, motives, or goals it is more about taking decisions and doing actions that contribute to the development of business through all people associated with the business.

Crime Scene Investigation Essay Example | Topics and Well Written Essays - 2000 words

Crime Scene Investigation - Essay ExampleIn particular, the piece considers three information sets - paper forms, labelled buttons and speech recognition data - and investigates how comparative study of these found at a crime scene bum assist in the preparation of the irrefutable warrant. It uses a methodology base on the advice of experts and one that is not very singular in itself. It finds that such(prenominal) methodology, though not exclusive to the paper, is sufficient basis for establishing the three data sets - paper forms, labelled buttons and speech recognition data - as reliable and integral enough to posteriorly establish an irrefutable warrant. It is true that it is not always to be expected that these data sets alone can be the sole basis for such warrants but it is firmly established that these data sets, in association with otherwise data sets found on the crime scene, if comprehensive enough, can certainly assist most admirably in establishing an irrefutable wa rrant, establishing an irrefutable basis for the exhibits and the subsequent claim.This paper investigates how evidence collected from a crime scene can be successfully collated to point at the criminal/criminals and get positive trust where such convection is justified under existing laws. When an incident that can be considered as criminal under existing laws is reported an investigation proceeds in which an examination of the crime scene commences and includes such diverse activities as selection, collection and analysis of evidence and this evidence is subsequently related to psyche/persons in such a manner that they stand accused of the aforementioned criminal act. Essentially, a claim is made based on the data (evidence) that argumentatively proposes to prosecute the person/persons that stand accused by it (Baber et al, 2006). During crime scene investigations, crime scene investigators collect data (also known as exhibits in legal parlance) in an ideally objective and unbia sed manner. In an adversarial legal system where defendant parties contend claims brought by prosecutors vigorously it is lastly essential that such data be of high integrity and reliability if the claim is expected to fructify into a conviction (Baber et al, 2006). This integrity and reliability of data is technically termed as warrant and if there is whatever serious doubt over the warrant there is subsequently serious doubt over the legitimacy of either the data or the claim, both of which can be called into question on the basis of a dubious warrant (Baber et al, 2006). In the adversarial legal system, the defendant parties will strive to disprove the warrant in three manners1. discredit the manner in which the exhibit was collected or analysed (point doubt at the warrant)2. seek discredit over the very temper of the exhibit (point doubt at the data) and3. seek discredit over the interpretation presented (point doubt at the claim). (Baber et al, 2006)Thus, it is essential tha t the warrant be absolutely foolproof so that none of these

Human resource Case Study Example | Topics and Well Written Essays - 500 words

Human resource - Case Study ExampleIt is pretty unadorned from the case itself that the company is facing problems in retaining the customer service representatives. According to the representatives some of the causes for high rate of attrition have been working on weekends, real little contact with the other departments, hesitance for cold calling, lack of remuneration for success, etc. Therefore in order to solve the problem of employee retention these problems subscribe to to be take care. Here are a few recommendations that may provide a way out.One of the major causes of retention has been working on weekends. Customers can need help or support at any point of time in the day, hence the customer care representatives need to be there for help even on weekends. However, the each of the customer care reps the may not have to work on each of the weekends. For example a customer service rep may work on two weekends in the month and may get rest on the other two. The reps should be given some extra remuneration for working on the weekends. Another root cause for attrition has been the lack of fact between the reps. and other members. thus from time to time job rotation policy can be used. This can reduce the boredom as well as give the reps an probability to understand the way the other departments function. It can come in real handy while handling the customer queries. Another problem has been lack of wisdom for the reps. hence there could be a token of appreciation for the best customer service rep. of the month. Also they reps should be provided some extra incentives for each deal they make. This can also minimize the problem of hesitance in cold calling. But that is not all it has been mentioned by the reps that most of time problems faced is something beyond the control, such as billing issues or late delivery. Hence the organization should make sure that the end product is being delivered to the customers in time,

Departmental Meeting Report Essay Example | Topics and Well Written Essays - 250 words

Departmental Meeting Report - Essay ExampleOn Wednesday the 17th of September, we held a department care plan opposition together with the MDS coordinator, the nurse and social worker to discuss the discharge plans with patients. Four patients were scheduled for discharge three of which were males and one female. Patients were brought to the meeting on their wheel chairs. later everyone present introduced themselves the meeting began and the pre-discharge plans were discussed. The therapist addressed the various issues the patients as vigorous as every other member might need to know tour the social worker addressed the plan of discharge including preparation for discharge. It was noted for instance the patients could need walkers as the go home. Overall care plan was withal discussed in the meeting under the coordination of the nurse.Issues stressed included the importance of individualized informal meetings with patients and their families at different stages of their care pla n which should focus on replacement so as to guarantee a safe professional discharge for patients. Teamwork is very important for success of care plans and the importance of interdepartmental meetings was noted as a strategy to foster a team approach at haven discharge plans with each patient, informing patients of their recovery stage as well as how they are progressing with therapy. We also discussed collaborating with patients families to share information as not all the patients were given the see to it of discharge. This was informed by the fact that discharge date and communication of such information to patients depends on their stage of therapy and as such only those patients deemed ready were given the discharge

Business Ethics and Virtue Ethics Assignment Example | Topics and Well Written Essays - 500 words

Business Ethics and Virtue Ethics - Assignment pillowcaseFirst, only name of the writer is mentioned below the topic no credentials about the author atomic number 18 provided. In addition to that, glossy and colorful advertisements are appearing with the term, authenticating the work has not undergone the process of peer-reviewed articles. In addition to that, the content of the article is based on the facts and some opinions as well.This article is a patch up of non- bookish material. Although the author name, Jona Than Dee, is provided. But, no other important pieces of information such as his qualification, experience, expertise, affiliation and academic background, are provided. In addition to that, to qualify for a scholarly article, a well-known publisher must be there to authenticate the content nature and quality of the article. This article looks less logical and more subjective, masking the personal understanding of the author. Moreover, the author has not provided the sources of information he has filled the entire article of at least more than 2000 words without quoting any collateral source4) 75 years of lessons learned chief executive officer values and corporate social responsibility. Carol-Ann Tetrault Sirsly. Journal of Management History. Bradford 2009. Vol. 15, Iss. 1 p. 78This article represents a depiction of scholarly material. Journal of Management History is an authentic journal in the field of management and processes every article under the peer-review mechanism. And, Emerald stem Publishing Limited is an authentic publisher. This piece is revised material of the paper presented at the 2007 Academy of Management meeting in Philadelphia. A list of references has been attach at the end of the article, showing the validity and reliability of the article. And, the content is balanced with appropriate facts and opinions.5) Corporation communication, ethics, and operational identity a case study of Benetton. Janet L Borgerson,

How does aviation impact the environment What could be done to improve Essay

How does airwave impact the environment What could be done to improve things - Essay ExampleMany aircrafts use avgas (Aviation Gasoline) as a fuel. It contains tetra-ethyl lead (TEL) that is a highly toxic chemic. It causes soil pollution at airports. It to a fault pollutes air and causes various respiratory problems.The greatest threat caused to the environment is in the form of the chemical gases that emit out of the aviation aircrafts. So, these should be considered specifically. First of all, improvement in the design of aircrafts engine is required. An engine which reduces the emission of toxic gases such as hundred dioxide, Carbon monoxide and nitrogen oxides is required. This may greatly reduce the environmental pollution caused due to these gases. Despite manufacturing new engines, the improvement in older engines can also be helpful. High-pressure turbine nozzles, upgraded gas turbines and steam injection can greatly assist in minimizing the pollution. A nonher requiremen t is to design engine which reduces the fuel burn as fuel burn also contributes heavily to the air pollution. Moreover, light aircrafts can be run on lower-compression engines which may be operated on mogas (Motor Gasoline) mogas does not contain tetra-ethyl lead (TEL). thus, using mogas instead of avgas will be helpful in minimizing air pollution.Another way of reducing environmental pollution caused from aviation is by improving operational efficiency of the aircraft i.e. by increasing the number of passengers in each flight. This will reduce the emissions per passenger. The reduction in taxi era may also be helpful in reducing pollution. Pollution may also be reduced by reducing energy output during landing, takeoff and taxi

Role and Functions of Law Paper Essay Example | Topics and Well Written Essays - 750 words

Role and Functions of Law Paper - Essay ExampleThis paper outlines the roles and functions of law in the well-being of a venture in the corporate sector. It also outlines the necessity of business law professionals in a global perspective. In many occasions, law takes a significant role in regulating social behavior and supplying ethical standards in the society. This is evident from the rules of conduct, measures to enforce the rules and an effective channel of settling disputes. In the current society, laws play a vital role in peace keeping, promoting the immunity of business persons and checking power of the judicature. The laws are bound together by constitutions, statutes and treaties. In this case, constitutions establish the fundamental principles of government in regulating the commercial activities of a minded(p) venture. At the same time, the statutes and common law involve elected representatives of the legislative branch of the state in implementing the rules at hand. On the other hand, the treaties and executive laws are laws enacted between states and countries or president and governors. Such laws regulate the economic and political well-being of a given state in running its commercial activities. That is why they are classified in different categories in regard to their necessities in commercial activities in the society. ... These rules well-being the society in various ways and must be uphold in governing a business venture. It entails maintaining order and letting business partners and customers get wind the ethics of the business. At the same time, criminal law assists in resolving disputes and conflict between quarrelling individuals. Over the years, the laws have been utilize in identifying conduct and protect individuals and property. This secures the wellbeing of business people and facilitates their survival probability in the market. That is why the government reinforces criminal laws that safeguard civil liberties and ensure a smooth surgical procedure of the business (Clarkson, 2005, p, 253). Substantive law in investments is not an exceptional in regulating the rules and ethics of the business. In a free market, substantive laws are used as statutory laws that define the rights and duties of every individual in the commercial set up. The rules confer legal and social rights to the business persons through guidelines enforced by government bodies. In most cases, it encompasses principles of right and wrong before outlining the conviction of the case. Commercial entities use substantive law in resolving issues related to the rights and freedom of citizens. The law establishes a basis for the extent of freedom of individuals to own property or run business at a given place. In return, only the members of a populous business set up are obligated to respect the business and property of commercial entities. When carrying out substantive law, the court plays an top(prenominal) hand in examining the situatio n and determining the conduct of the parties alleged. In either way, the court resolves the issues at hand based on the values of business border the commercial

Values Supporting High Performance Work System Research Paper

Values Supporting High Performance Work System - Research newsprint Example2. Diversity and equality Management Systems (DEMS) For the last m either years, duty organizations argon inclining their human resource management forms to promote mutation and Equality management systems to effectively compete in global markets. Whether an organization is multinational or aims to exist as multinational organization, commitment to equality and workforce diversity should be the major concerns of the HRM. While hiring the people, HRM of an organization is responsible for collecting the people with a variety of skills along with large(p) them equal opportunities of promotion and payment match to their aptitude (Marler 2012). An ideal Diversity and Equality Management System of a firm must involve diversity training and also monitor the recruitment procedure of the company. The minority or other disadvantaged groups are also dealt with special concern, where their pay and promotion are r evised. Recently, many of the European business organizations are emphasizing to adopt the DEMS as one of the practices of Strategic Human Resource Management (George and Jones 2011). The term equality in DEM is wider in its meaning as in that respect is a legislative initiative taken in Europe. Therefore, the Equality Act of 2010 can be seen covering the age, disability, pregnancy and maternity, religion or belief, race, sex, marriage and civilian partnership, gender reassignment and sexual orientation. Moreover, in 2005 European Commission studied the extent of diversity and anti-discrimination policies in European companies. The results were satisfactory as 48% of the firms had applied the DEM system and 83% out of those firms had found DEM as a significant strategy for business growth. Thus, diversity and equality can be understood as giving value to variety and individual differences. So, while applying the practice of diversity, requirements of equality are fulfilled, as dif ferences between the individuals, organizations and societies are valued. Though, this strategy is being emphasized to be do as part of HRM practices (Kumra, Manfredi and Vickers 2012). DEM and Recruitment The recruitment process under the practice of DEM is held very fairly because people are not rejected on any discriminatory reasons, such as race, gender or religion. Therefore, advertisements are taken place on web sources and through job centers, which will reach bigger number of people can have access the advertisement from different backgrounds of expertise and skills. The job description is supposed to be clear and understandable so that applicants are evaluated on the basis of decided criteria. On the other hand, during the interview for a position, views of one person should not be taken into account that more than one person should decide the appropriate person for the position. Thus, it can be said that in order to establish an ideal DEMS within an organization, recruit ment process is the initial step to set a system of equality. 3. DEM Supports High Performance Work System The Diversity and Equality Management System is astray supported by business organizations because the kind of systems supports the implementation of High Performance Work System. DEM is advantageous for both the employees and for the business. Some of the benefits of DEM are discussed below that contribute the business to elevate. i. Balanced Workforce Any organization that desires to be prospered in its particular segment needs to have a balanced

Impact of a priority health issue on a population group and Case Study

Impact of a priority health issue on a population group and implication for the nurse - Case Study ExampleThis paper discusses the impact of the issue on individuals, families and the population and its implications to the role of a nurse. tribe with psychical health issues face a wide range of issues. To start with, they are at a superiorer risk for experiencing social problems, increased picture to stigma and abuse, decreased quality of life, lower productivity, higher levels of poverty and more health issues. Access to education is exceedingly compromised in case the mental unhinge occurs early in an individuals life it prevents them from successfully completing their education and careers (Commonwealth of Australia, 2008). It was found that individuals with mental issues are less likely to successfully go through their high school or tertiary education as compared to their counterparts without mental health issues. This negative cycle also contributes to high levels of home lessness among people with mental health issues. In fact, it is estimated that most of the Australian homeless population suffers from serious mental health issues.Furthermore, mental disorders result into decreased individual productivity owe to a decline in performance at work, unemployment and missed work. Mentally ill individuals do not have a source of income and this increases their risk to high levels of poverty. It has been observed that poverty and mental health issues relate in a negative cycle (Commonwealth of Australia, 2008). Poverty is seen as the risk factor for mental health issues. On the other hand, mental health issues contribute to stressors and a wide range of health issues. For instance, individuals that suffer from comorbid depression are less expected to vanquish to their medical treatment than other patients. Finally, individuals with mental health problems are more likely to suffer from discrimination based on their culture since immigrants are highly disc riminated against by

Education in Medicine Essay Example | Topics and Well Written Essays - 500 words

Education in Medicine - Essay ExampleThus, evidently, education has become a mandatory requisite and is no more an option ace may ask, what are the benefits of obtaining education. The advantages accrued are many. Firstly, education bestows a good career and secure financial position. However laid-back hotshot might be, if one possesses an educational background, he or she c an fall back on it at any point in life. It acts like a secure guard option, in turbulent times. It also guarantees us our bread and butter for life Therefore, it is extremely important to possess a good educational background.Secondly, it helps a soul understand the ways of the world. Education opens numerous doors and avenues for a person. For instance, a person, on receiving some amount of information about a particular disease through with(predicate) education can go no and read and learn about the disease from varied sources. Education opens up new horizons and displays a variety of options. As a child, one is taught numerous subjects. Thus, it helps one become well-versed and at least well-acquainted with all areas of life.

Economic difficulties of employees Essay Example | Topics and Well Written Essays - 250 words

Economic difficulties of employees - Essay ExampleEven though the employee originally believed and aimed to refund the bullion after he or she addresses the inherent economic situations, the moral of the employee was further tested due to overleap of identification of the embezzled funds. For example, the employee continued taking to a greater extent cash on subsequent days without feeling the guilt. The economic situation of the employee and the weakness of the fiscal system created the original avenue of embezzlement doubled with the lack of identification of financial accountability by the relevant authorities within the organization. For example, if there were measures to identify the shortfall within the shortest time possible, the behavior of the employee would not yield continued. Therefore, the lack of accountability and the changing behavior of the employee in terms of ethical and moral standards played an important role in sustaining the embezzlement behavior. According to Doris (2002), situations after part change and transform the character of individual introducing new characteristics that are harmful. This is clearly illustrated through changing of moral standards by the employee and capitalizing on the loopholes to fulfill his or her financial difficulties. In general, the situations can be viewed from three angles the economic difficulties of the employee, the loopholes in the financial system and the repeated ability of the employee to steal additional cash. Hence, if one of these situations were addressed, the chances of stealing or embezzlement would have been avoided.

American Sign Language Essay Example for Free

American Sign Language EssayFor years psychologists have debated and tried to find out how our individual conduct is gained- are we born with it or do we gain it through experience? Many psychologists have tried to find ways in which they can government note if our doings is learnt or inherited but these psychologists have encountered problems while doing so.One problem that psychologists have when investigating whether demeanor is learned or inherited is in reality finding a task that can be given to all of the different participants. Psychologists carrying out an experiment to find out about behaviour commonly have participants which are different in some way, for example different sexes, different cultures, different levels of intelligence. Deregowski conducted a cross cultural experiment to see if the great unwashed from different cultures perceive pictures the same. He found that the African children spent a lot of time looking at the pen and paper as they had neer bef ore seen or used them in their life. The same task has to be given to all of the participants as the same dependant variable is being deliberate and this is a big problem as it decreases the reli powerfulness of the results.Another problem is that it is very difficult to separate genetics and our experience as we begin acquisition from the moment we are born. This makes it hard to find a task that can flier just the intelligence we are born with because as long as we are on this planet, we are constantly learning new things that make us more intelligent. Gould carried out an experiment to footstep peoples native clever ability (the intelligence we are a born with which is unaffected by culture and educational opportunities).The experiment clearly didnt measure native intellectual ability, as you indispensable to know about American culture to answer the questions. Even purpose the experiment was biased and favoured Americans, it is still a good example of how difficult it is to measure our native intellectual ability because Goulds aim for the experiment was to measure this but this obviously proved to be very difficult. Other psychologists have tried to measure the intellectual ability we are born with but many have began to question whether we can ever make a task that measures our native intellectual ability.The only way we come very close to separating our learned and inherited ability is if we separate two identical twins at birth and limit them into different environments. We could put one into an environment where a very minimal amount of behaviour is learnt from experience. For example we could put the twin into an empty room with no contact with the outside world and hardly any human contact (somewhat like a prison).The other twin can lead a recipe life by going to school, interacting with other people etc. We can then observe the two twins in later life and if their behaviour is very similar or the same, it proves that behaviour is inherited . If the twin who lived in the outside world is more developed that the twin who was shut away from the world, it would prove that our behaviour is gained through experience. This is the only ideal way to investigate whether behaviour is learned or inherited but is this method ethical?Gardner Gardner wanted to see whether a chimpanzee could communicate in American Sign Language and the only way they could investigate their aim was to treat a chimpanzee like a human and take it out of its natural habitat. They proved that a chimpanzee could communicate in ASL but the experiment was criticised by many people who thought it was unethical.

The Crucible by Arthur Miller Essay Example for Free

The Crucible by Arthur Miller EssayWhen a conflict arises, many people plunk for back and watch as their beliefs are trampled on, just sometimes one person will stand up and die for what they believe and inspire any those with similar beliefs. Of the many people who died in the Salem witch trials, one man stands out as a true martyr who died in the quest of justice and whose actions served as a model for all the people in Salem. In The Crucible, Arthur Miller portrayed the character of Giles Corey as a martyr through with(predicate) his salubrious convictions, honesty, concern for justice, and his willingness to die for these causes. Giles Corey, a man of strong beliefs, refused to give the authorities the lie they demanded, therefore, he died a martyr.Unlike many of the people of Salem, Giles Corey held loyal to his strong convictions. When he believed something was wrong, he refused to sit and passively accept the injustice, just instead notified the authorities and de manded a fair trial. When his married woman was being wrongly incriminate of witchcraft, Giles stood up for her, yelling in woo Youre hearing lies, lies (84). Giles is clearly concerned with the legality and frequently pleads with the court to reject the girls statements and understand that they were telling lies about his wife (85). Again, he pursues justice when he urges the court to hear Mary Warren confess that she and the other girls had lied. He introduces her by stating she comes now to tell the truth (88). Giles Corey demonstrates his strong beliefs through his preoccupation with truth and justice in the witch trials.Not only was Giles Corey adamant about justice and other peoples truthfulness in the court, but also he showed that he was an honest man and therefore refused to give an untruthful confession. When Proctor was accused of plowing on Sunday, Giles reminded the court that there were other Christians that do plow on Sunday if the truth be known (91). Giles again offered honest information to the judges, explaining that he had been thirty-three time in court (95). Even if that information made him look bad during his trial, he always felt compelled to tell the truth. Because he had told the truth before and his wife had suffered because of it, Giles refused to speak in court explaining I mentioned my wifes name once and Ill burn in hell long enough for that. I stand mute (97). Giles neverlied, but when he realized that the truth could hurt other people, he simply refused to give any information to the authorities.Following his strong convictions and refusing to lie, Giles Corey died a martyr, suffering a slow put painful death not for personal reasons but for justice in his community. The only words Giles Corey spoke when they placed the stones on his consistence and demanded a confession were More weight, symbolizing his refusal to lie and his intentions to die in the name of truth (135). Goody Proctor noted that he had remained mute and died Christian under the law making him an example in the community and keeping his name clear from guilt so that his children could keep his farm and continue their lives (135). after hearing the news of Giles strong character and martyrdom, John Proctor declared that he had to confess because he could not mount the gibbet like a saint the way Giles had done (136). Proctor revered Giles for his noble deed and was eventually inspired to give up his own life for the people he loved.Sometimes it is necessary to die so that beliefs and morals may live on. As a man of strong principles who refused to give in to the authoritys demands to sacrifice truth for a quick solution, Giles Corey died a martyr. He held strong to his belief in the importance of truth and chose to give no statements over one that could potentially castigate a friend, family member, or himself. He was a model for the people of Salem in that he accepted his punishment so that they could rid themselves of the plagues of a townsfolk wide witch hunt. When justice is in danger of dying, a human death often seems the only way to save such a cause.

North and South Differences Essay Example for Free

North and South Differences EssayWhen the pioneers from Great Britain came to The new world, now known as America, they regain themselves all over this new land that they had discovered. They divided themselves up into colonies. They had colonies in the north and colonies in the to the south, both being different from each other do to the climate and geography. In the northern colonies the main economic goals were centered on the industrial business side of things. They produced tons of goods, which allowed them to be able to merchandise a lot of what they produced. Also they did a lot of fishing, which was a major business in the northern colonies.The grey colonies, unlike the northern colonies, had an economic system found on agriculture and plantations. They also kept their economy growing by having imported or forced labor with the slave trade going on. The south had a lot of hard work that needed to be done and they needed people to do it for them, so they saw slavery as a solution to that problem. The north on the other hand, like I said, was industrial ground so they didnt have a ton of hands on working jobs like the south. The Labor wasnt near as hard for the north so they didnt really get into slavery that often. Religion in the northern and southern colonies was also a little bit different. In the north there were more religious settlements, which means that they had more of freedom when it came to worship and things like that. In the south religious activities aligned with Angicans. Which means they did things like the people in Great Britain did. They had the same views on religion as the Britains and didnt have very much freedom in their religion views.The social views from the northern colonies believed that above all that their time should be spent in productive labor. They had large families and enjoyed drinking. They sang, dance, and made music but did all of these things at the appropriate time, and didnt get excessive with how mu ch they did it. They did not see awaken as evil, but believed that people should be married if they did do it. In the south, due to all the economy being based on plantations, society was based on class and race, which made it difficult for everyone to come together into agreement on things. The government was set up in towns and didnt have much communication with all the towns as one. The northern colonies were more bonded and had mayors, fire departments, police stations, and other things set up like a real government should. The southern colonies combined with the northern colonies produced a pretty good economical system, the southhaving the agriculture side and the north having the industrial side. This made our kind with England strong because we had things that they would necessity to trade with us. We affected Englands economy positively, which made our relationship strong. The northern colonies strayed away from Englands strict religious views so this sort of hurt the re lationship between the north and England, but it didnt hurt the relationship that bad. It wasnt till after the French and Indian war, where the relationship between the colonies and England started to go set down hill.After the French and Indian war when England started to tax the colonies, the south had a lot of Tories these were people who did not want to rebel against England. The northern colonies most everyone was in favor of rebelling. So the South had a better relationship with England if you put all the factors together. Even though both of the colonies had their differences, they also had their similarities. Both relied on trade to an extent, both struggled with their economies at first, both had dreams of creating a new society. They both came from the same place, Great Britain, and wanted to start something new and be the beginning of something new. Even with the mixed bag of the north and south, eventually we came together, and made America what it is today, one of the greatest countries on Earth. Our diversity defines us, and I believe it makes us stronger as a whole.

Post-election Economic Implications for South Africa

Post-election Economic Implications for South AfricaJasper KotzeIntroductionSouth-Africa is a rustic with a vexed past as it is for any developing country. We have had our wars and internal conflict b arely one of the thumpinggest mistakes we made is dress outtle down haunting South-Africa today. We never invested enough in our people and when we did it was and in a small portion of the population. This puzzle was not so app argonnt at first because of how rich in lofty value minerals and agricultural land we had this in turn allowed our economy grow at a great pace. While the mining industry in South-African exports is still very large it is at the lowest point it ever was and will only shrink in times to come. Today our government is struggling with this problem as we have a barley educated population heading into and age of growing globalization where a skilled labor force is critical. Depending how devalued we develop and improve as a country will intern influence our global standing as a stable economy that the worldwide market will want to invest in. Priorities of resource allocations are made by government and is closely watched and monitored by the world. This makes election times a critical point in economical time as the decisions we make as the people and the government will determine the effects on the economy. reading and Unemployment mavin of the critical parts of the economy is a skilled work force. Education is the starting point for the development of a laborer or an employed person. It is the backside of the entire economy and links into every aspect of the economy. If you look at the problems that are caused by an uneducated or largely illiterate nation it is keel to see how many problems South-Africa is facing is linked to education. Education is linked to employment as a requirement, this intern links to the inverse in uneducated to unemployment and great term unemployment leads to greater levels of poverty and poverty leads to crime. But if there is no job there can be no employment even if you are educated. This is where education promotes entrepreneurship and successful entrepreneurs start businesses that employ more people as they grow. One of the big reasons why education will start to play a bigger and bigger role in South-Africa is because the demand for crude metals is dropping. We are moving to into the age of technology that is becoming more and more refined and advance(a) in size. This requires high prime(prenominal) products that intern requires a high quality labor force and the quality of your labor force is determined by their education. Because of the talent effect technology has on business there is a colossal increase in company capital investment into technology and fewer and fewer physical labor will be required in the future. For example The cars that we drive are not welded by skilled workers they are welded by automated robots.The Solidarity Research institutes (2011) did a guinea pig on the labor market and matriculates. This study was a great source to quantify the scale of the education problem in South-Africa. presently in South-Africa we have a total population of 50.6 million of that 32.5 million is in working age. Of the 32.5 million of working age only 40.9% are employable, this percentage is as well called the absorption rate. Currently average absorption stated by the Organisation for Economic Cooperation and Development (OECD) is at 65%. We are fall back far behind our population is in addition young and far more people are reaching working age that the amount of people at are retiring. Looking at the effect of the recession our absorption rate fell by 5% from 2008 to 2011 this.The extent of the education problem is also highlighted. Currently of the population older than 19 only 11.2% have tertiary education, 26.2% finished Matric, 37.5% has not finished high school, 18% have not finished first school and 7% have no education. There ha s been a steady increase in the levels of education but the big problem is that it is happening too slowly. The biggest reason for this is too many children are dropping out of the education system and eventually adds to the unemployment rate. To show this of the amount of grade 1 students that start only 45.7% make is to matric and of that amount only 29.8% pass the exam. The alarming problem is that government prize themselves with a high matric pass rate but the real figure is much more alarming and a true representation of the situation that our education system finds itself in.Another issue discussed in this study is the quality of your school system and the alarming requirements set for a student to passThe picture painted does look grim but what has the Government do and planned in recent years? Looking at some big freshlys for the education industry on Southfrica.info (2014) the government budgeted for the period of 20142015 20% of the budget for the maintenance and develo pment of education, a total sum of R253-billion. The money will to a large extent be used build new schools. 433 new schools are to be developed in the coming 3 years and this will aid children the more than 9 million in the country side. The government has largely improved on the free school initiative. There has been an increase of 20% of schools that are free from the 40% figure of 2007. This had a big increase of the amount of children that can now attend school with a figure of 5 million in 2007 to 8.8 million in 2014. The government has also launched a school nutrition program that feeds all of these children this helps these children stay healthy and acts as an incentive to keep them in the education system. To improve on the quality of education and increase the total of qualified teachers the government started the Funza Lushaka bursary scheme for students who want to teach in the public schools. The scheme has helped produce 3000 graduates so far that are ready for placeme nt in public schools. For tertiary education 21% of the education budget will be spent on National scholar Financial Aid Scheme (NSFAS) (R19 billion) and university subsidies (R21 billion). South-Africa can now be proud of its first university built in democratic times seen on Southfrica.info (2014). This is a huge achievement seeing that the last university that was built Rand Afrikaans University (RAU) , was 46 years ago. One other great initiative from government is the Green Paper for Post-School Education and Training. Explained and summarized Yuven Gounden(2012), the aim of the paper is to help integrate the government development plans and strategies with all tertiary education institutions and address the education backlog. The plan also mentions all the goals and objects set out by the department of education and how government funding will be used to achieve the set goals up to 2030.

Place Branding And Sustainable Development Marketing Essay

rate cross outing And Sustainable Development Marketing EssayAccording to Tasci and Kozak, as an interdisciplinary ara, touring carry borrows and applies many aspects from other orbital cavitys of inquiry stigmatization is one of them from the field of selling (p.300). This chapter is to examine the discipline that encompasses literature on the habitation grime. It is comprised of two parts. The first part concerns with array disgraceing and its imperfectioning initiatives, and the second part is regarding the soil get a line formation member of touristry endpoint that leads to sustainable harvest-feast of the touristry industry.This literature review is shared into several sections. It begins with a general discussion of pop out trade, following on with a clear distinction regarding the term step up strike out and the term post brand from a marketing perspective. Moreover, view mark lead be examined to illustrate the relationship of branding and in t ourism literature, with unhomogeneous train branding context such as brand individualism, brand render and brand equity.Marketing of a PlaceMarketing of a get is defined as a strategic planning procedures attempted by places brand developers with the objectives of satisfying the variety needs of target markets (Kotler et al, 1999). Market-a-place is able to make up positive contribution to the preservation of a country. However, in that location is a shifting from earlier narrow view of economic victimisation to broader qualify of strategies and plans since the past few decades (Govers Go, 2009). These strategies are aimed at attracting unsanded personalised line of credites, strengthen traditional culture of a country, developed global trade, build tourism industry and target local anaesthetic and foreign investors from outside the country (Kotler et al, 2008). Further more, slightly places bring on transformed their informal economic campaigns into highly target ed, stylish marketing strategies aimed at building competitive markets within respective(a) consumer segments, targeting unique(predicate) buyers, and positioning the communitys resources in order to respond to the specific buyers needs and wants (Maheshwari et al, 2011). Hence, many countries aim to promote economic appendage by improving their physical infrastructure with high engineering science facilities, at that placeby upgrade the place image which in turn brings in more business opportunities and growth. Moreover, marketing a place is not considered to be more than just carrying out few promotional activities, but it involves specific planning initiatives that is designed to encourage the processes that would further increase a place identity and profile, thusly attractive more new inner investments, improving the infrastructure and strengthening the public and private sector serve. As a result, developing an effective place marketing strategies is now considered to be the important focal point to local economic phylogenesis plans (Walker, 2000).Place BrandPlace brand is the peoples perception somewhat a place, region or a country and similarly the reputation of a place among those people that the place embraces (Anholt, 2005). Place brand is considered complex and multi-dimensional form with constantly changing reputation as people pass on have different perceptions of a place no matter from residents, investors or visitors. According to Anholt (2005), place brand is various individual perceptions and beliefs which coincide at some point but may have different point of view from others. Gold (2006) justify that place brand is residual perception left in the mind of recipient regarding a place after encountering its various facets either through and through their testify experience, expose towards the media, through word-of-mouth or from purchasing of goods and services.Likewise, the worlds marketplace is currently going through the phas e of globalisation. According to Kotler and Gerner (2004), place brand is considered an important need because of the advancement of technology, and increase mobility of people and resource in this 21st century. Moreover, the advance brand theories of city marketing, nation branding and end marketing (Anholt, 2004) such as those applied specifically to countries, destinations, regions and cities have been developed to increase their respective images. Largely, this has been achieved by nurturing the tangible and intangible assets of a place, such as culture and heritage, aborigine architecture, local skills, prosperous communities and investments for good future growth.Place brand is thus a process that pass on facilitate the creation of the most realistic and most get strategic vision for a city, region or country (Placebrands, 2006). This is to ensure that a place screwing get appreciation that it deserves for its existent strengths and positive attributes and behaviours, and that the place brand gains capture brand equity from the recognition which those behaviours bring (Keller, 2008). Also, place brand provides a far broader spectrum of research areas if compared to those associated purely with conventional brand management, and brand strategy. It has attracted interest from the areas of sociology, history, study identity, geography and politics. Nevertheless, place brand still remains as an area that is still predominantly practitioner-led and where academic research-led knowledge has been slow to accumulate, although great interest from academics is now beginning to develop.Place BrandingThe concept of place branding is consisting of many parts and elements, which requires an in-depth analysis of the literature. As such, to define the term place is essential for this research. According to Buhalis (2000), place is considered as an amalgams of tourism carrefours, which eject offer an integrated experience to the people (p.97). As a result, a pl ace is something of inter miscellanyable products and experiences that are available rather than geographical scale and cultural diversity. So a place rear end be comprised of a immense variety of diverse attributes which it can be called as a city, a country or a continent. Hu and Ritchie (1993) explained that a tourism place is a package of tourism facilities and services in which like any other consumers product or service, is composed of a human action of multidimensional attributes that unitedly determine its attractiveness to a circumstance individual in a given filling of situation (p.26). Indeed, a tourism place is much subjected to different individual perceptions and thus there is a need for differentiation and competitiveness transpires. As a result, the ability to attract the tourists attention to a particular place and to spark their curiosity can be achieved by the means of place branding. Meanwhile, Hankinson (2004) defined branding in the context of a place br and as the built environment in which the various services forming part of the core brand take place (p.117). Another author Fan (2006) argued that nation branding is concern with applying branding and marketing communication theory techniques in order to promote a nations image (p.6). Further explanation from this author is that place branding is to promote the country or city as a destination for tourism (Fan, 2006, p.7). As a matter of fact, wide definitions have been suggested for place branding due to lack of agreement among academics (Pike, 2008). Regardless of the wide array of place branding definitions within the academic literature, place branding can best describe in this research as (a) the set of marketing activities that support the creation of name, logo or other graphic that can identify and come apart a place (b) a brand that can give a memorable plumpling experience that is associated with that place (c) activities that can serve to create a branding image that positively specifys consumer choice of destination (Blain et al, 2005).To differentiate a place from the rest of the competitors is a key function of a place branding. The ability to capture the attention of potential tourist to a place and to foster an randy connection between the individual and destination is essential element of brand effectiveness (Morgan Pritchard, 2004). According to Nickerson and Moisey (1999), showing the feelings and emotions in place marketing campaigns will capture the attention of consumers, but not all will have the same feeling and perceptions. Rather than capture the feeling of consumer through photo, it would be more effective to provide visual image with feature such as mountain or sea that will allow the consumer to have the common sense of relaxation, physical challenge or spirituality. To enhance succeederful connection between customer emotion and that particular place, a place brand must be deliverable, differentiating, conveying powerful ideas and must be enthusing for stakeholders, especially the consumer. As a result, if a place has the capable to market itself through positive image building, it will help to differentiate itself among other places that offering the same characteristics (Cai, 2002). Further explanation from Moilanen and Rainisto (2009) is that strong field of study brand must not only attract business and investments, it must also help to promote the goals of the tourism industry that will strengthen the case identity. Moilanen and Rainisto (2009) identified that brand development process takes a coarse period of time with time span of five to ten years, due to the numerous steps involved in the process this include (a) start-up and organise, (b) research stage, (c) forming brand identity, (d) making execution and enforcement plan, and (e) implementation and follow up. sensation of the critical elements of place brand is positioning. Positioning is establishing an image for a product or servic e in relation to others in the marketplace (Hudson, 2005, p.54). To attain competitive advantage in the marketplace, three steps under positioning are needed to be followed product differentiation, prioritising and selecting the competitive advantage, and communication and delivering the position. Moreover, Pike (2008) noted the three core positioning elements for a place, including the place name, the symbol and the positioning slogan (p.299). These are important as they represent something good about a place and that help to differentiate the product from the competitors. Yet, brand logo is important as it is the visual representation of a product, service, company or a place that is being advertised. Logo should be able to achieve product identification and differentiation, as well as to arrange consumer consciousness and enhance recognition (Blain et al, 2005 Henderson et al, 2003). In relation to introducing a place to consumers, the logo should attract and stimulate the inte rest of consumer and influence destination of choice (Blain et al, 2005).Place Brand IdentityAccording to Cai (2002), brand identity is often regarded as a missing link between branding and image building, meaning that image building does not consider the identity. In fact, Olins (2002) argued that despite of changing country names and political contexts, for example, nations have always been engaged in building their identities. Morgan et al (2002) claimed that brand thus represents the identity of a place and is likely to be relevant across markets being the core of the proposition of a country. Hankinson (2004) explained that the destination brand core, which represents an identity of a place, include a statement of brand genius, positioning and brand reality. According to Morgan et al (2002), sometimes brand identity and brand personality is termed as the same. However, Ekinci and Hosany (2006) claimed that brand personality is dealing with human traits and thus is different fr om identity.Research on tourism has traditionally drawn from economic and cultural geography. Approaches animate by cultural geography view identity as an essence of nationhood or community (Palmer, 1999 Ballesteros Ramirez, 2007). Sometimes, marketing and culturally inspired approaches to identity may appear contradictory, because some perspectives see branding as a sense of place, detracting from a countrys essence and superficially commodifying nationhood. However, twain of these approaches seem to view identity as a reality of a destination or restricted as an expression of a brand personality (Cornelissen Harris, 2001).Drawing from identity discussions in marketing and organisational literature, the attempts to a more holistic aspect towards destination identity have occurred. According to Berry (2000), brand identity is not only customers dominant perceptions of the brand, but also constructed in an ongoing relationship with the brand, and adding meaning or value to the c onsumer. Tourists and also residents defined meanings of places by being at places, by consuming and by interacting with others at the place and thereby forming a social communication system (Snepenger et al, 2004). Williams et al (2006) explained that brand identity is determined by the visitors values and how well they align with the experiences that they have encountered. This view emphasises visitors perspective as the source of place brand identity. To conclude, these approaches seem to view a place identity being not something that a destination has but something that will engage in social interaction.In the corporate identity studies, the focus has expanded to employees and other stakeholders besides the customers (He Balmer, 2007). Leitch and Richardson (2003) claimed that the understanding of stakeholders towards the organisation identity is continuously evolving in an unpredictable process and thus corporate brand is considered to be the outcome of an interactive process with stakeholders. Stakeholders may not only involving customers or visitors but also local people, associations, politicians etc. Hence, place identity is identified as originating in the interaction by all components, characteristics and stakeholders of a place. Moreover, in the branding context, place identity and brand identity are in identical context, as customer-centric view sees the place brand identity as a perceptual entity in the customers mind, and the destination-centric view defines brand identity in terms of how the brand owners want the brand to be seen (Kavaratzis Ashworth, 2006).Place Brand ImageHow people see a country or a specific region is developed based on individual basis. As such, how perceived images can be created will solely depends on personal beliefs and demographic factors. According to Pike (2008), the research area related to place image has been studied in the literature of tourism in more than 30 years. Richardson and Crompton (1988) claimed tha t place image is dictated through income and is reflected towards the attributes of vacation. Kozak (2002) noted a variety of factors that may have influence on choice of destination in terms of place image income, age, personality, distance, risk and motivation. Further research is that people perception towards place image will be influence by information source from various media outlets. From the advertising perspective, the challenge would be to capture images that most likely enhancing an image of that particular destination, motivation towards purchase closing and induce visitation (Butler Bennett, 2008). Anholt (2004) explained that in order to develop an individuals perception of a place will be depending upon six areas, based on National Brand Hexagon tourism, exports, governance, investment and immigration, culture heritage, and people. Therefore, how a tourist perceives a place is not only influenced by information sources, but will also influenced by the policies and national identity of that country.There are broad ranges of meanings for the term image and the concepts of place image have been introduced within the academic literature (Cai, 2002 Gali Donaire, 2005 Goodall, 1992). The American Marketing tie (2009) defined brand image as how a brand is perceived in the mind of a consumer, and it is what consumers think, feel and expect about a product. Consequentially, emotional connection in between people and the projected product image is interrelated that will influence their buying behaviour. With regards to image of a place rather than a tangible product, the term place image is defined by Buhalis (2000) as what a traveller expect and perceive towards a destination or a place. Cai (2002) noted that place image are subjective introspections that are held in the mind of the visitor and that illustrate the complexity of a place brand which requires the need to market specific attributes in order to reduce further ambiguity by tourists. To go to a larger extent, the image formation process can be further influence by a promoted place personality. According to Ekinci and Hosany (2006), a place personality is the set of human characteristics in ossification to a place as perceived by tourist rather than from a local resident viewpoint. It is important to identify the personality traits of visitor as there are possible emotional connection between tourist and a particular place. It can be argued that there is a possibility that the place image can be perceived differently based on the type of traveller involved in. For example, a perception of a place by business tourists may have different perceptions by adventure tourists towards a particular place. Added by Bigne et al (2001) is that image will influence a tourist in the process of choosing a stay, the subsequent evaluation of that stay and his or her future intentions of whether he or she will come back to the place again. As a result, place image has a significant fu nction as a place can influence the tourist prior to travel, throughout travel by means of their behaviour, and upon return after their travel experience. Regardless of the place brand being marketed, a place image is often changed by personal stereotypes, past experiences or word-of-mouth. Therefore, even though different types of tourist might view a place differently, it is still an integral part for a place to have the initiative to market the place effectively as this will minimise unsecure feeling among the potential tourists and enhance the identity of that place.Place Brand rightIn the economic context, brand equity is a term defined as the brand value as determined by the consumers, usually in a measurement of performance (Aaker Biel, 1993 Pike, 2008). Brand equity is usually comprised of five assets name awareness, perceived quality, brand associations, brand loyalty and other proprietary brand assets (Asker Biel, 1993). How successful a product or service will be look ing at brand equity, as it is considered the last stage in branding process whereby consumers will be loyal to that particular product or service in long-term period of time. However, for place branding, especially in the tourism context, the measurement of product brand equity as mentioned earlier is ineffective due to the intangibility of the brand itself as a result, consumer-based brand equity (CBBE) was introduced. CBBE is termed as the differential effect of brand knowledge on consumer response to the marketing of the brand, and is made up of two underlying attributes brand awareness and brand image (Keller, 1993, p.8). However, Pike (2008) suggested another four attributes for CBBE brand awareness, brand associations, brand resonance and brand loyalty. It can be explained that brand equity is depending on how consumers are aware of the brand itself (brand awareness), as what the previous researchers have agreed upon. Essentially, increased brand awareness and having positive image will lead to increase consumers choice and in the end to increase tourist arrivals due to effective marketing of the brand (Keller, 1993). More likely, tourist will revisit the place again in the future and revolve good things about the place. Added by this researcher is that there are two different approaches to measuring CBBE, namely the indirect and direct approach. The indirect approach attempts to respect potential source of CBBE through brand knowledge measurement, while the direct approach attempts to measure CBBE more straight by assessing the brand knowledge of consumer through responses of different elements of marketing program. Hence, consumers ability to be able to recognise with a place brand and make associations is a determinant of how effective is the marketing campaign. Aaker (1991) explained that there are 11 types of brand associations product attributes, intangibles, customer benefits, price, application, customer, celebrity, lifestyle/personality, pr oduct class, competitors and country/geographical area (p.114). These associations can help the consumer to relate the brand to specific attributes, therefore increasing brand awareness and to recall the brand information. As a result, the greater the ability consumer can make these associations, the greater likelihood that success can be placed on the marketing initiatives.Place Branding and Sustainable DevelopmentCampbell (1996) claimed that sustainable development is comprises of elusive elements that represent three areas development, blank space and resource conflicts of conventional planning strategy, around which are the key planning goals such as economic growth, social harmony, employment and financial relief and environmental protection. As such, sustainable development involves reformation and restricting of local economic and political policies to regeneration and planning activities all with the aim to have success growth in the future. Meanwhile, to achieve ongoing l ocal development from a places perspective is to consider hosting large events (Andranovich et al, 2001) such as Olympic through the mega-event strategy, like mho Korea (1988), Australia (2000) or China (2008). Studies on places that had hosted or were about to host these games had provide to provide some direct benefits such as infrastructure development, improved frugal and political support. This can show that such mega-events can have positive impacts on brand image and the ability to increase future economic growth of a place that leads to sustainable development of the place.Nevertheless, there are few uncertainties associated with place branding campaigns (might be due to limited funding and tangible resources) which stress to have low raising awareness and limits the differentiation of place branding process to the mere propagation of logos and symbols (Hankinson, 2001). Added by him is that places that have successful attracting appropriate resources have however, succes sful in developing positive brand images for instance, resources such as heritage and history and attractive place-specific facets. Generally, the development of positive brand images such as these has led to the successful transformation of several post-industrial cities, such as Seoul, Beijing, Bangkok into vibrant leisure and business tourism destinations which reflect sustainable development and continuous growth aspects (Ward, 1998). As such, there is very little evidence that place branding are essential drivers of sustainable development of a place. However, harmonize to Pedersen (2004), there were few publications suggested there is a link between successful place branding and sustainability. For example, in a survey in 2002 commissioned by the Malayan Tourism Promotion visiting card, Singapore was seen, by a broad selection of selection of travellers and tourist agents from USA, Japan, India, Germany, Australia, UK and Sweden as clean, modern and safe. Chinas dominant ima ge and attractive feature was culture. Whereas Thailand had a brand image of exotic, fun and friendly people.Tourism as an Economic DevelopmentTourism has contributed to the economic growth of a country, and is considered the most profit-making industry. Yet, the tourism market has the ability to transform an emerging place both positively and negatively. Tourism industry itself has variety of sub-sectors that can cater to different tourists demands. According to Hudson (2005), tourism is a powerful economic force that is able to provide employment, foreign exchange, income and tax revenue (p.4). This identifies that tourism development is a powerful tool for change and cause for rapid global transformation. The interest gained within the academia concerning tourism marketing and place branding is a preview of the importance of place differentiation. Clancy (1999) explained that when developing countries tend to promote tourism, they put into account by greater integration into worl ds economy, leading to direct economic and political effects on the region. With that, the contribution of tourism to the worlds economy will encourage place marketing organisations to become more innovation in their advertisement in order to attract more tourist arrivals. As a result, the importance of place branding and marketing campaigns are vital in this growing global competition. Moreover, the needs of a community are reflected in marketing policies which contributes to the economic development. To achieve this, creative strategies need to be memorable in the market the area and to encourage travel so as to gain economic benefits of tourism, for example, a study of competitive advantage of Oresund region using place branding as tool (Pederson, 2004), and the case of New Zealands tourism development (Ryan Zahra, 2004). As a result, sustainable development is still considered vital in increasing the number of tourists into a country, modernising the infrastructure and encourag e more inward investments.Sarawak Tourism IndustrySarawak is situated in the Borneo Island and is part of the state of Malaysia. It is considered the largest state in Malaysia, and is considered an adventure land covered with a dense rainforest, and jungle-clad hills. Sarawak is a destination that usually provides unique products and experiences to visitors who come to Sarawak. According to Sarawak Tourism Board (2011), Sarawak is the place for history, mystery, romance and exotic adventures. Sarawak tourism started from the cultural tradition and heritage from different pagan groups in Sarawak which successfully attract visitors to come. This ancient rainforest land is a home to 27 ethnic groups, whereby these people have their own language, lifestyle and culture. obscure from that, Sarawaks treasure of natural wonders is best appreciated in its many protected national parks and ancient rainforests like alluring caves and exotic wildlife. Its protected national parks are sanctuar y to rare flora and fauna, such as Orang-utans, proboscis monkey, mouse deer, and a variety of birds, with the far-famed protected wildlife like the hornbills (SEDC, 2010). One of the states most alluring attractions is the Mulu National Park, a UNESCO World Heritage Site featuring razor-sharp limestone pinnacles (UNESCO, 2012).According to the deputy minister of tourism, Datuk Dr. James Dawos Mamit, he said that there is still a need to come up with effective strategies to promote Sarawak. He encouraged those tourism players to be more active and work together so that Sarawak tourism can be successful in the South East Asia region. Besides that, due to lack of promotion in Sarawak tourism industry, the ministry has set up facilities like websites and fairs in order to promote tourism related products and packages. He also mentioned that industry players should make more effort on their part, citing the clumsy brochures provide by some tour agencies because he observed that they a re not giving good information towards specific destination (Bernama, 2011).In 2009, parson of Urban Development and Tourism, Datuk Michael Manyi set the Sarawak tourism industry a target of 5 million visitors by 2011 (Press Collections, 2009). In association with the announcement of this target, the Sarawak Tourism Board initiated a Discover Sarawak campaign, with the aim to promote Sarawak to the rest of the world. Only 3.8 million outbound and inbound visitors came to Sarawak in 2011. Nevertheless, 3.3 million visitors had visited Sarawak in 2010 (Ministry of Tourism and Heritage Sarawak, 2011). This can be shown that the number of visitors has maintained at about 3 million visitors. Despite the increased marketing effort to attract a greater number of visitors and higher levels of visitor spend, a recent report (Borneo Talk, 2011) has found out that there is still a dominance of day visitors from the immediate surrounding area with low levels of associated visitor spend. Moreov er, there is a perceived belief by local tourism industry that Sarawak suffers from lack of identity and low awareness by potential visitors, especially when compared with other similar but seemingly higher profile destinations, such as Sabah state. As such, Sarawak is frequently omitted from Malaysia travel features in the national press, despite the fact that Sarawak tourism players having embarked on a proactive public relations programme which included hosting a number of visits for travel writers. Although these visits have directly resulted in some positive press coverage in the media, Sarawak still appears to maintain a low profile. Added on is the statement made by the Malaysian Tourism Ministry where efforts had been made over the years to get more flights from international routes to Sarawak but with little progress (Borneo Post, 2012). This has shown that Sarawak has least number of international flights if compared to other states of Malaysia. This can be problematic in such a highly competitive market, as well as economic uncertainty.The question for Sarawak tourism government is why some countries which has the same characteristics as Sarawak are able to attract more visitors than others? There must be few lessons that Sarawak can opt to gain from these countries. It can be said that Sarawak has not focused on active marketing of its tourism industry. Despite the governments interest in making Sarawak as a famous travel and tourism industry among the foreigners, marketing of the industry has not gone beyond the concept of branding.ConclusionThroughout the academic literature within both tourism and marketing disciplines, insight into the different aspects of place branding has confirmed its complexity. While place branding has been researched for decades, place branding initiatives towards sustainable tourism development have not been extensively researched. Nickerson and Mosey (1999) claimed that there is a lack of practical application and fiel d research concerning place branding and the travel determination process of tourists. Also, Boo et al (2009) identified there is also the lack of research of place brand measurement as evaluated by tourists which confirms the complexity of this unblock of place branding. Generally, there is a call for further research combining place branding and sustainable development of tourism destination for travel and choices of place. An deepen understanding of the correlation of these issues will aid in recommending effective place branding strategies in order to ensure tourists satisfaction. The places ability to effectively market itself will require in-depth analysis of image perception and therefore further research will help to conceptualise this multidimensional issue. This paper has combined both tourism and marketing disciplines and had set out to further enhance comprehension of what tourists seek in a place brand.